Which 3 BREW (Ballen Real Estate Website) Utilities Do I Need and Why?

Which 3 BREW (Ballen Real Estate Website) Utilities Do I Need and Why?


Hey, this is Sabrina marketing director for
Ballen Brands. Today, I’m going to go ahead and discuss what
utilities are required to set up for your BREW. So, first one is going to be IDX Broker. These are IDX websites, so IDX Broker is our
platform of choice for IDX solutions and IDX Broker has a couple different options here
for you. Which one you choose is entirely up to you. We do have many clients that go with the light
version, and we have many that have gone with platinum. It just depends on what features you want
to be able to have on your website, but either one works perfectly fine for the initial setup. Now, when you use our link to signup for IDX
Broker, you do save the $99 setup fee, so be sure to use our link to go ahead and save
that. The link is available on our website landing
page and it is also available at Loristools.com. Now, Idx Broker is something you are going
to want to sign up for immediately after you purchase your BREW. This process does take about a week to go
through and verify your MLS and your agent status and all of that. So, signing up for it right off the bat gives
that time to set up. And that way your brew doesn’t get postponed
as far as setup time is concerned because your BREW generally takes about three to four
weeks for setup in its entirety. So, that is Idx Broker. The next one you’re going to be seeing is
Listings to Leads. Now if you use our link with listings to leads,
you actually get a 30 day free trial versus the 14 day free trial. So, your first month is essentially free. Now we use Listings to Leads for the instant
home value estimator that we put on your BREW. So, when they go onto your website, there
is a call to action right up at the top of your website for a home value. This is really great for sellers, and when
they fill out the form, it will give them an instant home value estimate right from
the web page, which is phenomenal. Now, Listings to Leads does have a wide variety
of other marketing solutions and other landing pages as well as options for marketing your
listings, so it does have a lot of great benefits, but the reason that we use it for your setup
is for that instant home value estimator. So, this again is another one that you will
want to sign up for as soon as you purchase your BREW because they have to go through
a very similar verification process to IDX Broker. Again, if it’s not set up right off the bat
or right on the bat, then it could postpone the going live of your brew, and we want to
make sure that we’re delivering it at that four week mark for you. Now, the other one is going to be Clicky analytics. Now, Clicky does have a free version of their
program that you can sign up for. However, it doesn’t give you a lot of the
data that we teach on. So, we recommend signing up for the lowest
paid plan, which I believe is only about $9 a month. So, fairly cheap there. Now, what Clicky allows you to do is track
your website traffic, see where your visitors are coming from, see how many visits you’re
getting to your website on a regular basis, what pages they’re landing on after your website’s
been live for a little bit. You’ll also start seeing some common search
terms that people are searching for to find your website, which can help you determine
how people are finding it. If they’re finding it and you don’t have a
piece of content that fits that search term and it’s relevant to real estate, then you
may want to add some content in there. So, there’s a lot of great benefits to Clicky. Now, we do have a link for you to sign up
for this as well. It is also on the Ballen Brands landing page
and Loristools.com. Same goes for Listings to Leads with that
extra 14 days on your free trial. Now, Clicky is a really quick thing for us
to set up. So, if you go ahead and register and send
us a link within the first two weeks of buying your BREW, then we can go ahead and plug that
in for you. Those are all the tools that you will need
to worry about setting up when you purchase your BREW. The rest is all up to us and if there’s anything
that our team needs from you when you purchase your BREW, we’ll be sure to follow up with
you and let you know. So, I know there’s a few tools in here, so
don’t worry about being confused on which tools you have to sign up for right off the
bat. We will remind you if we don’t have some details
that we need for the BREW setup process, but this kind of gives you a heads up on on what
you’ll need when you first get started. And, if you have any questions, you can always
reach our team at [email protected] or give us a call at 702-917-0755. We’re happy to answer any questions that you
may have. Thanks for watching.

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