So you probably noticed a growing number of online real estate tools for buyers and sellers. Now, buyers can use these for research – and research is good! However, some of these sites don’t have accurate information. Yeah, they’ll often have homes that have already sold, are under contract, or are no longer listed. Serious buyers become frustrated when they realize the inaccuracy of these tools actually hampers their search process. That’s when you should talk to a Realtor. Now, for sellers, some of these applications have actually turned into investment companies that will buy your home for a discounted cash price, then they’ll sell it on the traditional real estate market, usually without doing anything to the home. And I think, because of these websites, a lot of people ask me “WHY DO I EVEN NEED A REALTOR?” Well, a better question would be: “DO I WANT THE MOST MONEY FOR MY HOUSE?” For people that are willing to trade a portion of their equity for a quick sale, this may be a good option. For anyone who wants to receive the full cash price for the home, they need a Realtor. Yeah, Realtors work in the market every day and consider factors that actually affect value. From comparable homes to market trends, seasonality and even your neighborhood sales activity, we design a marketing strategy that will result in the highest price for your home possible. So these investment companies want to buy your home at a discounted price and charge you a list of fees which hits your bottom line and your pocket even harder. Yeah, and you want the most in your pocket, right? So call us we can help! Next up, we’ll show you how you can avoid some common real estate pitfalls.