Joe: Hi, another question:
Jennifer: “Dear Joe, I hope you can answer my question. Three months ago, I bought a
web page from…” (I won’t say the name here) “…It cost a little over $6,500. I thought
it would be a good investment because if it brought me even one commission, it would pay
for itself. It’s a beautiful web page and they did a great job setting it up. Here’s
the problem. It’s been nice to be able to give it to clients to look at and they all
tell me it looks very professional, but so far it hasn’t brought me any business. I checked
with the web guy and he told me so far, I’ve had 86 clicks. Why do you think it’s not working?
What can I do to get it to generate some income? –Jennifer K. in Delaware”
Joe: Well, Jennifer, I don’t think you understand how websites work. First of all, you have
to drive traffic to them. This is a numbers game. So you’ve got to be able to get people
to your website, but once they get to your website, they have to be able to do something.
I’ve seen websites like this before so I know the type that you’re talking about, and it’s
mainly a website designed for branding. Your picture’s on there and it tells a little bit
of what you do and how you do it, and that’s great because it gives you a little bit of
credibility. It’s nice to have a company website, but you don’t have to spend this kind of money
to create a company website with your picture on it.
Joe: What you need mainly, though, is a website that is a direct sales website so that every
lead that you send to it is sold a specific thing. So, if you have a campaign for for
sale by owners and you’re driving for sale by owners to that website, you want that website
to be specifically targeted to for sale by owners. If you’ve got a website that’s designed
for expired listings, and if you’ve got leads coming in that are coming in for expired’s,
then you want the website to be designed specifically for expired listings and you drive them to
that site to get a specific response from them, mainly, ‘I want to work with you. I
want to list my property with you,’ or, ‘I want to sell you my property as an investor.’
Joe: It’s the same thing with buyers. You want buyers to go to a site and you want them
to opt in. You want them to become a part of your list, so that you can not only have
them once but it automatically follows up with them using the autoresponder series (the
sequential emailer software) so that every week or every day.
Joe: I’ve got it set up so that every two or three days, they actually get an email
from us over a three or four year month period and then they stay in the database after that,
so that you can build a huge list. I’ve got students that have lists of 1, 2, 3 or 5,000
people on it, and right now, I’ve got more than 45,000 people on my list and most of
those are investors because that’s what I target.
Joe: So, you’ve got to have a website that does these things, and that’s what you want
to focus on. Those are the things that I’ve created for my mentor students and for my
mentor packages, but you can set up things like this for yourself, so that when you target
or market, an agent or a buyer or seller of investor is going to come to your website
and they’re going to opt in an you’re going to capture that lead.
Joe: Your list is going to be worth more to you, ultimately, than just about anything
else that you own in your business; your list of customers. I’m not talking just about past
customers; I’m talking about potential customers. You can build that list pretty quickly if
you’ll just follow some of the techniques that I’ll be teaching you through these videos.
I hope that helps.