Real Estate Website Tips: Why Your Site Must Be Built on WordPress (self-hosted)

Real Estate Website Tips: Why Your Site Must Be Built on WordPress (self-hosted)


– One question I get asked a ton, and where I see agents
make a serious mistake is about what platform
to build their site on. The answer’s simple, WordPress. Now why should WordPress be your choice for your real estate website? Well WordPress is both an
incredible website platform and it’s simple to use once you have a quick understanding of it. While Wix and Squarespace can be great for a business card style website that simply shows an agent’s picture and their brief story, only
WordPress allows for a site that truly offers the home search and consumer engagement tools that buyers and sellers expect today. It can quickly be set up and sometimes in as little as a few days, not counting the approval from your MLS to access the listing data. And after your site is up,
anyone that can use Gmail can easily learn to add
content such as blog posts, community events or even
neighborhood hot sheets. There are tons of free
courses and YouTube videos that will walk this
through for a new user. And WordPress can easily handle millions of monthly visitors if the need rises. More than 33% of the entire internet runs on WordPress today. And if you pull out the e-commerce sites, well that number’s closer to 50%. The New York Post, TED,
USA Today, CNN, Time.com, Tech Crunch, CBS Local, NBC,
these all use WordPress. In fact, WordPress powers almost 15% of the top 100 websites
in the world today. So as your traffic grows, your
hosting might need to shift, but WordPress is built for
both small, personal blogs and highly popular sites. Now prior to the study, I’ve
examined hundreds of thousands of real estate websites
and the vast majority of all top performing websites
are all running WordPress. It’s infrequent, if not even
rare, that you’d ever find a Wix or Squarespace site ranking well for a region, city or local niche. Your website should serve as a central hub for your marketing efforts
and your client relationships. You’ve already taken
the first crucial step in securing your domain name
and setting up your website, so let’s make sure that
you’re truly prepared to be successful and take
advantage of what’s possible with a few quick fixes to
mistakes that we’ve seen thousands and thousands of agents make. (upbeat music)

Leave a Reply

Your email address will not be published. Required fields are marked *