Real Estate SEO | Creating Whitehat Backlinks | Third in a series of video tutorials

Real Estate SEO | Creating Whitehat Backlinks | Third in a series of video tutorials


Hi, I’m Robert Newman hopefully you know
that by now because this is the fourth in a series of videos on real estate SEO.
This particular segment is about link building or sending signals to
content that you’ve already created it is a very large piece of real estate
search engine optimization and it’s important to mention that this entire
video is specific to the real estate industry. So if you’re not in real estate
you might want to find yourself another video on link building. If you
are in real estate you are extremely lucky that you found this particular
video. I’m gonna make it easy for you to get onto the first page of Google using
what is called white hat or very legitimate tactics to get links back to
your site. Now the first and foremost thing that I want to emphasize is I’m
not going to go through a hundred different ways to build links. I’m going
to go through three or four but three or four and in most cases that’s all you
need, okay. So let’s talk about link building for a second to make sure that
you my viewer actually understand what it is. In case some of my viewers have
skipped my other segments. As I do with many of these real estate SEO
videos I’m just gonna prove my bonafide. In other words one of my least
favorite things on the internet is that you oftentimes have people talking about
things that they themselves haven’t done. So what they do is they go out and they
learn a topic they make claims like oh I have a hundred clients that are
doing really well using this strategy but they can’t actually show you
anything that they’ve done themselves specifically that uses the strategies
that they’re teaching you about and then claim that they work, especially in the
real estate space. So what we’re looking at right here is inboundREM, inbound
real estate marketing is what that stands for. It’s my company and this is a
record of my blog. This is literally the blog section of my blog. I have done
eight blog posts this year and only two of them are so recent that they’re not
getting ranked. So actually all the statistics I’m going to show you is
really based on six blog posts that’s it. All right so for six blog
posts I have created 22,000 unique visits with 33,000 pageviews and 25,000
site, you know what that doesn’t matter. So since like January of 2017 and just
so that you know that the keywords that I’m targeting are real
estate related, they’re all real estate. They are for the marketing part
and you probably are a realtor or a broker. So it’s a little bit different
and the difference is that the terms I’m competing for are probably far more
competitive than yours. So like I’m number four for real estate slogans, I’m
number two for Zurple which is a real estate lead generation platform, I’m
number two for real estate memes, I’m number two for Placester reviews, I’m
number five for real estate hashtags, I kind of I don’t know I can’t rank for
real estate quotes but anyway I’m number sixteen that’s not very good that’s on
the second page, I’m number four for inbound real estate. Yeah you can
keep going down and down and down, it’s. I’ve got quite a few first page results
or I wouldn’t have six or seven thousand unique visits coming in to my site. The
impressive thing about these numbers which most of you won’t realize but I’ve
done them in six months and most of the time with Google it takes six months to
start seeing results. So I’m going to teach you some of the tricks that I use
in terms of building links and everything that I’m teaching you today
is what is referred to as white hat. In other words I’m doing my best to live
within the guidelines of Google and make sure that my own website and your
websites to will not get penalized if you follow my advice. Now this is advice
or tutorial that I’m giving you in 2017. Google does change the rules, so if
you’re watching this years after I’ve made the video you might want to check
the current rules but my intention is to teach you something that’s going to be
usable forever and not violate Google’s rules.
Okay so first and foremost let’s talk about what signals are okay so let’s
make the assumption that you have built a very good page of information for your
website. Now I’m using a page that I used in another segment of this real estate
SEO tutorial. This is a page that me and my team built and you can see I’ve
already covered in another section how to build the page and why you’re
building the page but this is different. So now the page is there and
unfortunately one of those things that a lot of people miss but if you’re
watching this video you have not missed it’s that it’s not enough to make the
very best page that exists on a topic. I wish that it was. Google tries to infer
or say that it is enough but it’s not you have to build the page and then what
you need to do is you need to send I call them signals but you need to build
the credibility of this page in Google’s eyes specifically. I am only talking
about Google. so how do you do that and what do I mean by that?
So to get into that we’re going to take a look at the actual keyword that I’m
targeting on this page. Now it’s really easy to understand because the very
first bit of the title is obviously a keyword target. I cover all of that my
first section of my real estate SEO tutorial. So if you’re starting to get
lost in this tutorial unfortunately need to backup and need to watch the
first few hours of these that I did so that you’re on the same page but this
tool which I’m using throughout all of my tutorials a ahrefs is saying, is
sending us a very clear signal. It’s saying you’ll need backlinks from two
websites to rank in the top ten for this keyword. Alright so a lot of people don’t
understand what a backlink is but I’m going to refer to backlinks as signals
because actually Google requires a few different signals be sent to a page or
requires is not a great term but they give extra credibility to a page that
has signals sent to it and there are a few different types of signals that you
can send. Hope that makes sense. All right, so I scoot down here after I’ve
entered in this keyword. Now we see you know the people that are currently
ranked. These are the top 10 results as of August 5th 2017 for this keyword and
over here you see numbers that don’t make any sense. You see DR or domain
Authority, URL Authority and then you start seeing again the language
backlinks, domains. Alright. So now we start to get a little bit deeper into
this. Our tool is telling us that we need one or two of these to get onto the
first page. I’m gonna teach you to look at a couple different things and I
already have in other videos. I’m just actually doing a recap. So domain
authority is roughly speaking how authoritative the entire domain is. The
score is 0 to 100, 0 is the worst 100 is the best. The URL which is the
only thing that matters when you’re doing page by page SEO which is almost
all that you’ll be doing as a real estate agent is also 0 to 100. Okay the
signals that Google uses to develop these scores is related to a lot of
things but we’re going to keep it simple, we’re going to keep it down to two
separate types of signals. Social signals and backlink signals. Backlinks are when
other websites so other people that own websites basically vote for your website.
How do they vote for your website? I’m going to show you right now. Okay. So
these are. So let’s just do this. So this right here, it is realtor.com was the
external backlink that we saw. Ok took me a moment to find it. It was actually a very
long page okay. So this is one of the backlinks and these big websites like
realtor.com get a lot of these what are called data aggregators that send in
links to their site. The funny thing is that this is Webio and there is a
lot of confusion between Chevy Chase the actor and Chevy Chase the homes. So
it was a little bit of a muddy example and I apologize for that but nonetheless
hopefully you’ve gotten the understanding that a
backlink is a website that has placed the website address of another website
into its own pages and depending on the strength of the page that has that
website address it increases the value of the page that it’s pointed to. All
right. So what I’m going to teach you is how to get those. Okay. These, these links
over here. Remember I’m only going to give you three but also remember that
one of the top, that most keywords like this is one of the wealthiest cities in
the U.S. and Chevy Chase Maryland is a very competitive real estate market and
yet Chevy Chase real estate which is a top tier real estate keyword phrase has
a 1. If you use the advice that I give you, built the page content you’re
probably gonna get on the first page. Just doing three links to your
website and that will be the case in 95% of all searches and those of you that
fall into the very rare markets that have something way more competitive and
I’m showing you one right now like Beverly Hills real estate. Alright, this
is one of the more competitive terms in all of the US for real estate and so
you have to have 18 in my little tutorial on how to get three is not
gonna do you very much good. The good news though is that if you’re in a city
like this is part of Los Angeles Beverly Hills and it’s a super competitive
keyword term. So is Austin Texas real estate as an example. So people that live
in very large, very wealthy cities are. If they’re going for the broader terms
honestly then you need to figure, like you either need to take some advanced
courses on link building or you need to probably hire an SEO professional. There
aren’t very many that know what they’re doing but the good news is you probably
don’t have to hire and let me explain that. So I just did Beverly Hills a
couple of different times another way to go would be the Wilshire Corridor condos for sale. Oh shoot I misspelled it okay and why is this relevant because if
you know this area the Wilshire corridor doesn’t have a condominium that’s for
sale on it for any less than a few million. So this is a luxury real estate
search. It’s perfectly viable there are 80 to 150 people doing the search.
That’s the people that live here in this city and everything on this
corridor is there is no such thing as low end on the real estate and the same
thing goes for the Sunset Strip. So when you start talking about bigger cities.
All you need to do is work on your target. So you’ll find something like
this and and again my tutorial will work just fine. You just, you can’t expect that
you’re going to watch a few hours of videos and then be able to rank for
major terms like Los Angeles real estate or Austin real estate or whatever. It’s
just that is a very high expectation. So let’s get into what we
can do though which is ranking for 95 percent of everything else very easily.
So first things first, social signals. This is an example of
social signals, most people myself included are of the belief that social
is a very low impact on anything that Google looks at, if not negligible.
However here’s been what my experience has been with social is that while I
don’t believe that it impacts ranking per se or directly. I do think, I do feel
like. So imagine that there’s a logical sequence of events. I strongly believe
that for the most part and actually I don’t need to believe this. There’re studies
that tons of people including ahrefs have done say that most of the
time takes anywhere from 180 days to a year to get on to the first page or get
to be number one for a search term. Now you already saw my results and I’m
obviously far ahead of that in a much shorter span of time. To me, it would be
logical that if you are going to be Google or anybody else that one of the
ways to identify how relevant, prevalent or popular an article would be
would be to look at social. Now you’re not going to necessarily, I don’t think
that Google makes ranking decisions based on social. I do however
think they make ranking speed decisions based on social and so what I mean by
that is that if you have a lot of social signals coming into a page I think it’s
far more likely that as long as you have a couple of other signals and that your
content is really good. I think that you will rank very, very fast and that social
is one of those key elements to wildly drop your results time down. So how do
you get these social signals. You either have a pre-established social audience
or you can pay social platforms and get stuff like on Facebook shared a lot of
times you know with links. Send back to the content or you can go on to
Fiber and find people that will share your social content with
their large audiences that they already have pre established. So there’s three
separate ways to do social and again some of this some of the stuff that I’m
doing in this tutorial is very high level in other words I’m not giving you
step-by-step directions. I will be doing that probably with other types of
contents like your image tutorials I’ll actually show you me going out and doing
it. I just showed you one of the results that I had. Here’s another one. This is
StumbleUpon and this is a client article and it’s six likes in one stumble. It’s
not, it’s not very much but it’s something
and StumbleUpon is a content sharing site. So any signals being sent to some
place by certain content sharing sites is somewhat of a big deal but the
important thing is this. You have to do it with multiple platforms in other
words again this is based on my experimentation but having some signals
sent from like Google+, Facebook and Twitter are my standard three usually
means that your content will be ranked much faster. Now that’s my entire
dialogue about social. The next thing and again if I had to
guess like in terms of does it actually impact ranking at all. If I was gonna
say it impacted it maybe five percent. so you’re really looking at a tactic that
is mostly used to get your stuff looked at faster. Like get it looked at,
get it measured versus other content of the same type much, much quicker. Now to
the meat of this particular tutorial so real estate specifically in terms of
building backlinks one of the things that Google looks at and I’m kind of
just cutting through a lot of garbage for you guys
is Google looks at what niche a link is coming from. Now there’s a lot of
lifestyle stuff that is valuable for real estate. However if you just want
to be really certain, you don’t want to mess around with a whole bunch of link
building. I’ve discovered that links that come from other real estate related
sites actually work very well for real estate. So in other words you, like other
realtors linking to you might do very good would be one example. One of the
literally the linchpins of my success and I’m gonna try to make it a linchpin
of yours too is actually ActiveRain. ActiveRain is a real estate blogging
site. So there’s nothing but realtors on here and they blog and every time you
write a blog post. so ActiveRain has two memberships it has free
and one that’s $199 .So if you become kind of like an active rain community
member you’ve spent $199 for a year. Now if you do
that active rain allows your posts to be one visible to the public, and two
you can create links off your blog posts. So then your objective is as
follows. You want to write a really good post, okay. It doesn’t have to be that
long but it does have to be relevant. I
keep mine to three to five hundred words at a maximum which does not take me very
long but I try to make sure that they’re super
engaging and I put. So the way that I am doing my blog posts for link building on
ActiveRain is I’m sending a link to the topic that I just like. I will launch a
blog on my primary website like this one and then I write a support blog in
ActiveRain. Okay so in here I’ve got two links I got my own, I’ve got my inboundREM,
YouTube channel and I have my website and this is the link. However
here’s the beautiful part these ActiveRain links which really
don’t take that long to create and it doesn’t take that long to create something valuable for other Realtors. The value of these content pages is
incredible. So you look at what my top referring content is like just look down
my top or referring content and you’re gonna see very, very fast that ActiveRain,
ActiveRain, ActiveRain, ActiveRain. Literally 50% of
my high-value links and look at the value of the links. So it’s a 13, it’s a
12. So these are super valuable signals that I’m building on activerain and I’m
passing that to my website. Oftentimes with just a single link from active rain
sent to the right blog post. I will rank just from that but we’re gonna give you
a couple more and for you it will work the same. Many of your stuff
that’s saying hey you need one link to get onto the first page. If you’ve
written your content correctly the way that I told you to do it the last time
and you create a backlink from active rain that in many cases is gonna be
all that you need to rank the post on your primary blog but let’s do some more. So
it’s a website that accepts most articles from real estate agents. It’s
called RealtyTimes, it’s a great way to get backlinks. You can create a
membership here. You can submit an article, go into a section called
advice from agents and you can just see that. I mean just on August 5th alone
there was four articles. So there’s a lot of articles that get submitted here
and whether the links are follow or do not follow it doesn’t really matter,
they’re good links. So do RealtyTimes. So that’s number two number three
is so we’ve been looking at Chevy Chase as our example. So another way to get a
good link to your site. They’re very low quality but honestly again I just
want to emphasize most of the time if you’ve done your keyword research right.
It means follow to every other piece of advice I’ve given you don’t need too
many links coming in to a page. As a matter of fact oftentimes too many hurts
you. So you really want to stick with like a simple formula that’s
going to work most of the time and it will turn your content
marketing into a major money-making machine if you just follow that formula
and don’t make yourself crazy trying to learn all the ins and outs of what is
actually a very vast topic. So here’s the last one. You just google the city or
town you may have to do this a couple times but you’re just looking for blogs
that allow a look there was one already on active rain
alright so we go here and all we’re looking for is articles that allow
comments. You can again as long as you’re doing it’s legitimately like
you don’t want to go to India or something but you can actually find a
virtual assistant for like five dollars an hour and you can have them run
through these blog posts and all they’re doing is they’re looking for
something they can comment on and you’ll find them. I mean I may not have found it
this first a couple of times but then again I would hire a virtual assistant
to do this and I promise you somewhere on here we’re gonna find a
blog that’s gonna allow for a comment and see that certainly infers.
yeah, there we go. So if they accept the comment which it
should be thoughtful, you should read the article in question and then you can
just put in your name, your email, your website and the comment and especially
if you’re a local real estate agent yourself and you’re commenting on their
real estate blog believe it or not that’s valuable to them too. So you’re
really not like that’s the way that Google works if you provide value you
get value. So you leave something that’s thoughtful like I love this festival
it’s brilliant some of the time they’ll leave your website address in here, some
of those times they’ll take it out. So if you are going to do comment like a
comment strategy you may want to do two or three of these but about one out of
every three or one other before somebody is actually going to accept the comment
they’re gonna create a link back to your post and believe it or not this
entire thing if you automate it, if you turn it into a process. It doesn’t take
very long, an hour for every post that you do and last but not least. I’m gonna
give you a forum there’s many, many different ways to do this but this forum
right here is actually an incredibly high value architectural forum and for
those of you that practice real estate in a place that has any type of notable
architecture and we have so much here in Los Angeles it’s not even worth talking
about but you can either put a couple images in here or you can comment
on images and they all get accepted and they all count as backlinks back to your
post but this one is a little bit, it can be a little bit trickier. It’s
just an additional one but it is very high value. So if you do get a referral
from here it’s probably gonna be a great referral. So those are ways to get
links back to a site like I said it’s not very complicated. so we’ve covered
social, we’ve covered actually four different ways to get links. There’s many
more. Now here’s the funny thing, if you don’t like or you need more advice on
link building guess what ActiveRain has tons of Realtors that talk about various
ways to get links back to their site. So for whatever reason this
post my tutorial doesn’t fill your needs or you’re one of those people I
keep saying if you have an advanced need. You can come here to ActiveRain. This
particular agent is talking about doing guest blogging sites that are going to
accept a piece of content from you and then allow you to install a link inside
it. Now a long time ago Matt Cutts talked about this and said that it
wasn’t a great idea. In my experience as long as you’re writing great content on
relevant sites and then referring them back to your site,
there isn’t anything spammy or against Google’s rules but do anything cut any
corners, create spammy content, create spammy comments and of course you
run the risk of getting penalized. That’s in
my experience with SEO that’s true across the board. It’s kind of like you
can use tactics and be trying to provide value for yourself and other
people that own websites or you cannot. You can just be trying to cut corners
and create value only for yourself and if you’re doing the latter eventually
Google’s gonna figure out a way to penalize you. My opinion is, is that
even if you if you use one or two gray things, you know things that may not be
totally clear about what is or isn’t inside the guidelines as long as you’ve
made amazing content you are legitimately trying to help yourself and
others on the web you probably will avoid most penalties. That’s how I
operate as an SEO. I just do my best to do good across the web. I know I don’t
succeed all the time but I think I do most of the time. My results certainly
seem to indicate that my content has been well received, it’s been
received far faster than almost anything even I’ve seen in terms of other people
trying to rank pages and I’ve now started to apply the same tactics to my
clients pages and I’ve seen results there too. Anyway thank you for joining
me for my link building or signal section of my real estate SEO tutorials
as always you can leave comments below, subscribe to the channel all that stuff.
Have a good night.

One thought on “Real Estate SEO | Creating Whitehat Backlinks | Third in a series of video tutorials

  1. This hit home for me. I feel like I've hit the real estate SEO jackpot with inboundREM and Robert Newman. Getting it done on RealtyTimes and regenerating my enthusiasm at ActiveRain where I have been blogging since 2010. I just needed some fresh concepts and now, thatnks to Robert, I'm locked & loaded.

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