Real Estate Photography Building Blocks: iGUIDE Audit – Search Sites

Real Estate Photography Building Blocks: iGUIDE Audit – Search Sites


Welcome back to Building Blocks and our
iGUIDE audit series. I’m Kevin Klages. Building Blocks is
about helping real estate photographers grow a successful business by gaining
and retaining clients. Your success will come from your clients coming back to
you every time they list a new property. You’ll achieve the success by becoming a
valued member of their property marketing team. The iGUIDE audit is a
tool we created to make sure our clients are getting value from the services we
provide, and they’re using iGUIDE to its full potential. This part of the series
is focused on online property search destinations like realtor.ca,
realtor.com and Zillow. Research has been telling us for years that home
hunters want to see floor plans, room measurements, photos and virtual tours
when they’re searching for a home. As a member of your clients property
marketing team you need to make sure your team is sharing all the tools
you’re creating with these home hunters. Realtor.ca in Canada had 264 million visitors last year who viewed more than 5.3 billion pages
for an average 300,000 homes at any given time. To put this in context
there’s only 37 million Canadians which means every single Canadian had to visit
Realtor.ca at least seven times last year and look at 143 different
properties each. If you’re selling a home in Canada and want to reach the maximum
number of potential buyers Realtor.ca is where you want to be. And with 299, 999
other homes to compete with how do you make your home stand out? This isn’t a
trick, the answer is give the buyers what they want to see. The way to stand out is
to offer home hunters what they want and make sure the search journey is easier. And that’s with iGUIDE. In Canada, Realtor.ca has offered home sellers who
work with iGUIDE an incredible opportunity to stand out. They are embedding the iGUIDE virtual tour directly into listing pages and
including direct links to our floor plans. Realtor.ca
is giving your clients a chance to stand above their competition, and it’s
critical to your success that they’re taking full advantage. As part of
our iGUIDE audit we’re checking listings to make sure our clients are giving
home hunters access to our tools. In the US, search portals haven’t yet embraced
our embedded content but they still offer external media links to iGUIDE. As
part of the audit you want to make sure those links are there. If you don’t see
the link, your client may have forgotten to add it, or they simply don’t know how. It’s your responsibility to make sure they’re aware it’s missing and help them add it.
In Canada, Realtor.ca has direct links to our PDF floor plans which the search
sites in the US don’t have yet. So, we’ve created floor plan images that your
clients can add to their photo galleries. Make sure your clients know how to add
floor plans to their property presentations since we know they’re so
important to home hunters. Search sites are a major part of the home hunters
journey, and you’re creating the content that home hunters are looking for. If you
want to be a part of the team and show value for the money
your clients are spending on your services, it’s your responsibility to
make sure your clients are using the tools that you provide. Once again, thank
you for watching and don’t forget to click to subscribe to our channel.

Leave a Reply

Your email address will not be published. Required fields are marked *