Real Estate Agent Marketing – AMA

Real Estate Agent Marketing – AMA


What’s up guys I see a few of you have jumped on here Sorry about that. Yeah, I’ve got on one computer This is actually my laptop wasn’t plan on doing it on here But I guess if that’s the best way some reason it’s not working on. My just was working the other day So anyway guys, um, we’ll get started here in just a second. I just told everyone on the actual other one What’s going on, but is that backwards? Can you guys see that or is that all written backwards? Okay, if it’s not written backwards then well I guess either way go ahead type in your name type in where you’re from I want to hear where everyone’s from and then also we’re gonna hit some Big wins if you guys had any big wins lately, it could be with like lead generation It could be really with anything and then also Questions. Okay, so ask me anything could be anything like facebook marketing related regeneration Honestly, whatever you guys want, so we’re just gonna give a little bit from for everyone to jump on here And once again, I apologize guys. I see there’s 13 of you guys. Looks like you were on right now but it looks like there were like 31 people still waiting for there. Let’s see Conor. You can’t do both splits of you. Okay? Yeah Let’s see. I’m not sure if we got the link over here. So sorry guys. This normally does not happen I’ll make sure we nail it down to get it going good But we’ve got a little bit from London welcome Elizabeth. That’s awesome Someone is from Morocco. I can’t really read that that riding there, but but welcome Someone is Oh Hannibal looks like from Fairfax, Virginia Peter is from New York City. Awesome Peter. Just there last month it was Nora’s from Michigan Very cool guy. So as you’re jumping on I’m just gonna chat over here and let everyone know to go to my Channel to jump on here and then we’ll get started here in just a second But as we’ve got right here is this guy is this backwards guys? Go ahead. Let me know is that written backwards? Sometimes? I can’t ever tell if it’s backwards the right way But first putting your name your city second I want to hear you guys big wind so it could be honestly with anything could be with lead generation It could be with you just closed a big deal something fun like that Or it could even be like a family win, right like my wife’s pregnant and she is due on Sunday September 30th And so here in a week or so. That’ll be a big win from here I’m super excited super pumped out that then three we’re gonna hit questions so I see a lot of you guys already through questions in the other chat and We’ll get to those here in a second. And then also if you guys do have questions that you know, I haven’t covered yet then Throw them in the chat box guys. Let’s let’s hang out here for a little bit I’m just gonna plug in my laptop as well cuz as I you guys are jumping on I wasn’t planning on doing on my laptop got my big computer out, but Clearly there were some tech issues. So, you know, you can’t always get it, right, but it’s all good guys You can see my Muhammad Ali over there the corner the view. Most people don’t typically see there. So, okay. Let’s see we’ve got Kristina’s from Virginia Beach that is like one of my wife’s favorite spots on the planet We’ve got Jen from South Africa very very cool I love South ever. Actually when I went there with my brother and my dad like five years ago love it Okay, someone’s putting in some questions. We’ll get there in a second So what metrics do you look at when running Facebook Ads to see if it’s doing well relevancy score Costco result. Perfect We’ll get to that mark is tuned in from Vegas Daniel say right on and Okay. Oh, okay. You guys are responding to like my text was backwards or not. So great I’m glad you guys can actually read that Anthony’s from the Philippines. Um Yeah, awesome social media leads by million this year Peter killing it How can we fine-tune and game brand awareness in a specific zip? Awesome Tom is from Huntington Beach Tom. What’s up, man? I’ve seen you I’ve seen you commenting I’ve seen you on the channel K Peter saying, how can I have all my friends on Facebook? See my ad so I have to have landing pages Eric’s from Clearwater Very cool Jan. How do you get single page real estate sites to rank fast? Okay, so you’re talking about search engine optimization I’m a guest and right there right Then tom is saying what is the best way to target buyers general or should we really target? Or should we really target? I want to get the most leads then Ronnie Shumpert on from Finland. Okay I’ve got two chats going on. This is the chat that I actually set up live DJ so I’m gonna put an insurance agent. Okay head over to my channel this Ok, sorry guys, I would just tell never there’s like 26 people on the other one Which maybe it’s the same people because there’s 26 on the other one. There’s 26 on here. So maybe it’s the the same people but Awesome, we’ve got Eric. What have you seen lately for? conversion of Facebook Ads Okay, and Eric just to follow up to that question when you’re talking about conversions are you talking about? like conversions is in cost of per lead or Conversions into a closed deal like a closed sale and then even diving deeper Are you a real estate agent or are you in some other business? So there’s a few things that we need to follow up on that before we kind of dive in there Tom oh, oh, oh tour. Sorry tom is my saying that right odo tour odor Anyway, I find paul jack but my favorite youtuber by far and thanks for shout out and keep it going awesome. Appreciate it Ronnie’s do you think it’s possible to start HD and analyzing business ads? Yes, I do a hundred percent conversion close leads Okay. Well guys, let’s just jump into this. Let’s start. Um Actually, let’s go back. And for those you guys just jumping on Um, let’s hear some big wins. I know there’s a lot of people from all over the place on here And I I’ve seen you got typing your name where you’re from, but number two guys, let’s hit big wins Let’s let’s share cuz I don’t about you guys, but I work I work by myself I know there’s some single agents here, or maybe you work from home by yourself. And so when you have a success There’s like no one to share it with right and like I when my wife comes home from work or whatever She’s doing that day. I’m like just like inner-ear. Just telling all the way these cool thing Well, obviously if there’s cool things going on, but type down in the chat box like you guys have big wins I want to hear about them Alright, and everyone else wants to hear about everyone once once see them and we want to celebrate together because honestly guys, that’s huge That’s really important to be able to celebrate together with this and then also if you guys feel like if you guys like this whole idea of doing a Live ask me anything either every week or every other week go ahead and hit the thumbs up on this video I just want to see if you guys want me to keep doing this cuz this is the first time I’ve really done it I’ve done a few live streams, but you guys want me to keep doing it Go ahead hit that like that thumbs up button because I want to make sure that I’m giving you guys What you want what you’re looking for, right? So anyway, I can be helpful. This is helpful to people great It’s not you know, then it’s all good. Okay Let’s see down here Um conversion close sales. Okay, you got lol. Hey just Lanna Awesome. Let’s see Elena’s giving the thumbs up Yeah, so goo a thumbs up, but also click that thumbs up button on the right below the video as well Alright. Hey Jason. Thank you for the opportunity every week. Okay, every week you guys are won’t want every week. They’re Well sweet, well anyone sharing big wins will get into the questions guys, but I want to hear some big wins Like what are some cool things that are happening in your life? Is it some cool things with lead generation some cool things with your business? Maybe just close the deal where you’ve got a deal about to close or maybe some other cool things in your personal life Like my wife’s gonna have a baby sometime maybe this week or next week. So who knows? I’m pretty excited about that um, oh That’s awesome Hannibal hit 10k per month that’s huge. This is that big way Mike I don’t know when you first hit that 10k mark. That’s that’s super exciting All right Joanne Vegas been using your system out three months just close the deal with the almost 10k commission from one of your ads That is awesome. Joanne That’s super exciting. It’s honestly Yeah, that that’s super exciting their camp. Awesome guys Well, let’s dive in keep sharing your wins and then I’ll give you guys a little shout out. That was Joanne from Vegas And I’ll keep you guys out outs, but let’s dive into the questions I see a lot of you put your questions in right here. And then also on the other live feed I’ve got a lot of people put in questions as well. So let’s start from the top All right. Let’s see the first one. Okay, is it um? sorry, I have I Have for most of you guys your full names, but on this one, it’s just e Li ze ebz allies Or Elizabeth maybe um is asking what metrics do you look at when running Facebook ads to see if it is doing well your Ellefson relevancy score Costco result all that stuff so Really when I’m going through and running a Facebook app, right? it all comes down to like I would say relevancy score is huge because and For those guys who don’t know what relevancy score is. That’s basically a score I believe one’s the lowest if I go to zero, but it goes from 1 to 10 alright and Facebook gives it a score of how relevant it is to your audience So like if you go through and for example, let’s say for me I’m targeting real estate agents right and I’ve got an ad and I’m hosting that and saying like hey click on this about a free training if a lot of people are like Reporting that as like spam or they’re like, ah, this is annoying or whatever the relevant score drops dramatically, right? And Facebook they want to show what’s most relevant to their audience because they don’t want people be annoyed When they go on Facebook, right? And so they want people be having a good experience and everything. And so Don’t don’t kind of gauge like how many likes and comments all that stuff are going on and so that’s that’s a big one because if your relevance score is low and what I consider low is probably six or under You’re actually gonna be paying a lot more for Your ads. All right, so I try to get it in to get a ten a perfect ten guys That’s extremely hard. If you’re in the 7 to 8 range, that’s that’s pretty solid. All right, so that’s definitely one I look at and keep an eye on because You want to make sure it’s within like you want to make sure you’re not spending too much And if you are spending too much or you’ve got a low relevancy score Then you got to tweak the ad copy to speak to your ideal target audience a little bit better All right so that is a big one that I I look at but honestly, the biggest thing I look at is my cost per lead and Then my conversion rate of those leads So basically to break that down and explain that let’s say I’m getting an average cost per lead of $10 per lead. All right, and then for every Let’s say 50 leads. I close a deal So 50 leads I spent 10 dollars per lead. That would be $500 and I close a deal right? So let’s say you’re in real estate You spend 10 bucks per lead and every 50 leads or you close a deal So you’re making let’s say $5,000 in commissions and you spent 500 I’m 100% okay with that, right? And then also if you go up to you, like let’s say you only closed one deal every 100 leads, but you’re spending $10 per lead. So that would be $1,000 invested and then you close one deal then I would be ok with that as well So if I made $5,000 and spent $1,000 on Facebook ads I would be a hundred percent okay with that and I would continue to scale my business, but the thing is You get that one closed deal, but you generated 100 leads so you’ve got 99 other people you can follow up with and Mark it and connect with and then when they’re ready to go through and take action. You’ve got somebody already in the hopper Basically, you’ve already like built that value and that trust with all right So that’s usually where I like to go through and start like for me with my business, you know I’m promoting a webinar. I charge a thousand dollars for the webinar and Usually like I shoot for eight dollars per lead. But if it goes as high as twelve dollars per lead, I’m still profitable But if it goes a little bit above that Yes, I’m still profitable but it doesn’t really make sense for me because I can generate leads for lower than that twelve dollar range all right, so that’s kind of what I like to look at when you’re going through and generating leads I like to look at the relevant score big time and then the cost per lead and then if that cost per lead Makes sense with a positive ROI And you’re able to build that list of leads that database for one year two year five years down the road Totally makes sense. All right. So those are kind of big things I look at so hopefully that helped do one has any follow-up question on that hit him up in the chat because I’d love to Love to answer those. All right. Um, let’s see here Peter is killing it social media leads five million this year Very cool. Are you just Peter? Are you just doing that all 100 percent from social media? Five million this year. So if you are you are crushing it man. That’s killer so Peters also asking how can we fine-tune and gain brand awareness in a specific? zip Okay, guys, this is cool So I want to share the strategy that I do and this is what I if I was in giving a real estate This is a hundred percent the strategy that I would do so and this is I’m gonna dive in a little bit more detail guys than what I do on a lot of my trainings just because I Feel if you guys are on here You guys are wanting a little bit important in-depth stuff a lot of times on my initial trainings Like I kind of focus on the core things that are quick wins like the best way to get quick wins But if if you guys are on the strain, I’m assuming you want long-term success long-term value. So that’s my goal That’s where I want to give you guys today All right, so Peter and anyone else on this call right now, this is what I would do too fine-tune and gain massive brand awareness Right. So what I would do is I would get a facebook video ad so I would go through and I would shoot a video of yourself maybe 90 seconds to two minutes and shoot it like And I would actually do a test. I would shoot one where you’re like sitting in your car talking Okay, and introducing yourself. Hey, my name’s Peter Diaz. I’m in think Peter was in New York I’m a I’m a top agent in New York City and Just telling a little bit about like I’ve been in the business for X amount of years Just telling about like who you are and so they can get to know you right so I do one like in my car I maybe do one of my house or maybe do one like out on the streets of New York That could be cool something like that And the reason why I would do a few different areas and I would be telling the same Story in each one of those is that you’ll see Even though you’re telling the same story People will naturally be more attracted to different videos, which is crazy. Right? I did one. I didn’t want like in my family room I didn’t want my kitchen I do in my car and I did the same thing and then the car one just converted way better so now you should shoot that video of 90 seconds two minutes doesn’t have to be long and then in the actual Facebook post I Basically put everything you just said in the video. Hey, my name is Peter Diaz. I’m a top agent in New York City I’ve been in the business for you know five ten years what how long you’ve been in the business and Just tell a little bit about how you got in the business how you can help them at value But don’t like do any pitch like no Didn’t like not send them to a landing page. Nothing like this. This is gonna be a complete brand awareness campaign all right, then once we have that that video and We’re gonna upload this on our Facebook page. We’re not gonna do it through the Facebook Ads manager we’ll do it on your facebook business page so that your followers can see that like comment engage as well and Then we’re gonna run a Facebook campaign for video views Alright, and you can get video views for literally like a three-second video of you you can give like a penny, but I shoot for the 10-second video views Kake’s someone’s watch your video for ten seconds or longer it’s not someone just like scrolling on down on their newsfeed and then it’s just like Autoplays is somebody that like they maybe wash at least a little bit If not, you know potentially like twenty five percent or fifty percent or even the whole thing but then at that 10-second mark you can capture a pretty big audience and Get really really cheap brand awareness for pennies on the dollar and then you create an audience I’ll have to do a video for you guys on this because I know I’m probably losing some of you guys about to show you exactly how to set this up and Then once you go through and you’re running that I would say I run that for ten bucks a day okay in your community in your in your city, like kind of the Radius that you want to work in and then literally you’ll get to a point where everyone’s seeing that video Okay, and after now probably after four to six months we’ll new, New York That’ll probably be a while actually if you’re only spending ten bucks today But then when you go through and run your ads your re marketing You’re setting up an ad only targeting the people who have already watched that video Alright, so it like they’re not seeing you for the first time. They’ve already seen you and So it’s just a lot more powerful. Your cost per leads lower. Your quality of your leads are a lot higher It’s just a lot better all around. Okay, so Peter anyway, hopefully that helped and if anyone else has any questions on that Go ahead tap them in the chat Okay, Peter also has another question How can I have all my friends on Facebook to see my ads do I have to have landing pages? um all your friends, so obviously that’s different than your Your your likes on your Facebook page you can set up an ad to only target people that like your Facebook page But what I would do is if you have like an address book with your friends emails or phone numbers or whatever it is I would upload I would take that data upload that as a custom audience into your Facebook Ads manager and Excuse me, and I would go through and create that as a custom audience is like my friends Okay, and this this is huge because a lot of people they want to go through and find other but the thing is and I was just having a conversation with somebody about this just the other day a lot of times just because you’re an agent and you think that all of your friends know you’re an agent they don’t remember that you’re An agent okay, they’re not thinking about you on the daily And so a lot of times people they run Facebook Ads, so you want to get out in front of other people but the truth is like your lowest hanging fruit is exactly what Peter’s saying right here is creating that custom audience of your friends your family members people that already know you and Marketing setting up landing pages or send up ads showing to those people Okay If they’re not in the market right away next time you see them at like a party or an event or whatever at church, they’ll be like Oh, I saw your ad so cool and they’ll be thinking about you. Okay, you’ll be top of mind Okay, so that’s what I would do I get your phone book get their emails phone numbers upload them as a custom audience And I have a ton of videos actually on my youtube channel I’ll show you guys exactly how to do that. And if you guys want me to go dive Deeper in then just let me know. Okay? All right, guys, I’m just gonna keep going down to the questions. So hopefully hopefully let me just scroll down if you guys are If you guys are liking this go ahead give it a thumbs up though Because I want to just like kind of gauge gauge how we’re doing. Is this like a good format? I’m just kind of like hitting each question going down and answering it So go go ahead. Give it a thumbs up if you guys are kind of liking this Format here. All right. We’re getting a couple likes there Okay, awesome guys All right. Let’s see here um Jan is saying how do you get single page real estate agent sites to rank fast now? Jan so here’s the thing about Getting your sites to rank. Okay now I Back in the day. I was bigger into SEO and getting your sites to rank on on Google and all that stuff I don’t focus on that as much anymore just because Facebook ads I like to get the the quicker wins However, you’re down the right Road because you want to go through and have both you want to have the quick wins But you also want to get your rankings up there because that’s a long-term play rankings can take few months typically But from my experience and what I’ve seen I’ve got some friends that still do SEO a lot His single page sites like a landing page Typically Google is not gonna rank them. Okay, they’re just not so that’s why I Preach so much like Facebook Ads Because Google really is not gonna rank them if you want to go through and get your site ranks You’re probably gonna want at least five pages and you’re probably gonna want a blog attached to that To that site. So if I remember right they Google wants to see like your your main page They want to see an about page. They want to see a contact page They want to see a privacy page and then there might be another one because I was four and then I think maybe a block right and then you’re kind of like putting out blog content and then trying to get ranked for terms like top real estate agent in your city or how to find a real estate agent in your city or whatever the posts are on and then you will pop up there at the top Okay, so single page sites, I want really focus on that if you want to go through and focus on the SEO game Then I would I would plan on getting at least a 5 page site with those 5 pages I talked about and then getting some blog Strategy where you’re posting maybe one new blog post every week or one new blog post every other week And that’s that’s what I would do there Ok tom is say what is the best way to target buyers general or should we really target it? I want to get the most leads. Ok. So for the most leads Tom what I would do I would set up two different campaigns and I actually I dive in deep in their new I just barely shot a whole new six-figure agent 2.0 system So we had this initial six be grading system and and that was good it was all great and but then after I think like two years of having that I went like revamped it with what we saw people are seeing like the best results with and Obviously new Facebook out algorithm updates but the latest and greatest of what I would do if you’re looking for the most leads and really like getting the best targeted people is One I would do what I was telling I think Peter is I would take your existing network Upload them as a custom audience into Facebook. So your friend your family a past clients, whoever it is and Set up an a campaign or an ad set targeting all of those people to generate Byerly’s using my buyer leads campaign, right and then to go through and expand that even more I would create a 1% look-alike audience off of that custom audience, okay so people that look like that existing network of your past clients past buyers your friends family all that and Then and so your 1% look-alike audience. This is where people get tripped up sometimes is you can’t make it specific to your city, but you’ll make a 1% look like audience of Your of the United States so your country or like I guess there’s some people on here from Finland Ronnie’s from Finland Some of us from South Africa we’ve got some other people on and so what you would do is Create a 1% look like for your country and then when you go into the targeting you would specify Your city with the radius around your city of however big you want that radius to be. All right, so Hopefully that that helps there Tom Okay, let’s see. What have you seen lately for conversion of Facebook ads and Eric I asked okay conversion to close sales Perfect, and he is a real estate agent. Awesome. So wait, so I did a video actually yesterday and I’m probably a lot of you guys didn’t watch it because actually did not get a lot of views I’m a little bummed about that but it’s all good So basically I talked about the conversion rate of leads from three different sources So one was from social media and on average? your conversion rate is about 0 to 4.25 percent and we’re going to talk about that here in a second and This segment was referrals in your average conversion rate from referrals from your existing database or other agents Whoever it is is about 25% So one out of every four convert and then Direct Mail was like 0.1% so Terrible is very expensive Doesn’t convert so I want to focus on but going back there to the social media Facebook ads and all that stuff You’ve got and I highly recommend everyone go and actually watch that video not to get like the views up or anything out Honestly don’t care about that. It’s already kind of a dud but Just to see the breakdown of your ROI with investing into Facebook ad so go check that out Because 0 to 4.25% so that’s like obviously a range Typically people getting 0 percent conversion. Those are new agents. Just getting started getting their feet wet They don’t really know what they’re doing. Don’t know how to follow up Don’t know how to actually close a deal don’t know any of that stuff. We’re just totally fine That’s typically what I see there now the 4.25% that’s someone who’s like actively really following up really got stuff dialed in but just for like the average person I Would say if you’ve got a good follow-up in place And you’ve been in the business for a little bit. I would say about 2 to 3 percent, okay? So for every 100 leads you you generate your closing about 2 to 3 deals, so And I break this down in the video. I shot yesterday if you’re getting about 3 to 4 leads per day Ok, which honestly is really not that hard. You’re spending five dollars per day. That’s about 15 or if you’re getting five weeks Sorry, if you’re getting three to four leads per day and it costs five dollars to generate a lead That would be about 15 to 20 dollars a day that you’re spending on Facebook ads, right? So over the course of the month Let’s say you generate 100 leads So you put in let’s say six hundred fifty dollars into Facebook ads and you would close two to three deals now I don’t know about you, but like for me, that would be totally worth its spend $650 to close even one deal would be totally worth it But sometimes people they just see that upfront investment of the 650 There’s too much risk, they get too scared and they don’t want to throw that money in and I totally get it That’s how I was when I first started. I’ll be like this is precious money. I don’t have a lot of money throw in but That’s kind of how the numbers works about 2 to 3 percent. So that was kind of a long story to get to your Question. All right. Elle is here from north of Boston Ronnie saying do you think it is possible to start see in analyzing business ads? so businesses Facebook ads, so Ronnie and Ronnie was from Finland. Very cool. Okay, first of all, the answer the quick answer is a hundred percent the second follow-up to that is you’ve got to be able to establish yourself is a credible authority and Like you gotta let people know What you’re talking about, right? So like if I were you and you want to start a business an agency on analyzing people’s Facebook Asks, or Google Ads or whatever I would start a YouTube channel Which my wife would make fun of me guess I literally tell every single person I talked to you that they need to start a YouTube channel because it’s just like what I think is super fun it’s fun to connect with you guys here but – it’s like a lot of just like organic free exposure and You’re able to share a lot of valuable content with other people so Ronnie what I would do is I would start a YouTube channel or a Facebook page or whatever But I think you choose the best and then go talk about different concept like just like I do you literally copy exactly Exactly my whole channel right? I just talk about Different strategies that work that don’t work because people have to know that you know what you’re talking about before they’re gonna trust you To pay you to analyze their Facebook Ads or their Google Ads or whatever advertising platform, right? like you guys you only like are on here probably because you see you’ve watched my other videos and you’re like okay, Jason has somewhat of an idea of what he’s talking about, which hopefully I do right and And then that’s that’s what where you find the value. So anyway, Ronnie that’s yes I think you hundred percent could but with that follow up if you don’t have something to like portray yourself as the expert And get people to recognize you as an authority It’s gonna be extremely hard for them to go through and put down their their credit card and actually pay you to do something Okay, and then his fault was too much competition. No, there’s not so much competition there So like literally so many businesses out there and so many businesses need help Okay Is it Virna Lisi is from Atlanta, what’s up? Lena’s given a thumbs up. Okay. Eric is from Las Vegas. She said big win is Under $3 cost belief for the month. That’s killer. That’s awesome So what I would do if I are you Eric if I’m getting a three dollar cost per lead I would scale up my lead generation. I don’t know how much you’re spending. Let’s say you’re spending 300 bucks. I Would go out on a limb I would spend 600 bucks like I would go through and scale that if your lead cost is solid, it’s good I would keep scaling that but do not go through and if your daily budget is like 20 bucks per day Don’t go jump that 250 bucks per day. It’ll screw everything up Okay, start a new ad campaign store a new ad set and then duplicate what you’re doing at a higher budget Okay, don’t commence with it. I’ve done it too many times There’s so weird guys if you have an ad set that’s at $20 per day and you’re like, oh, this is awesome It’s getting me $3 leads. I’m gonna scale it to $40 per day and if you go make that jump Guarantee you that next day? You’re not gonna be getting $3. You’re gonna get like 15 or $20 leads. All right, Facebook’s crazy I don’t know why but that’s how that works. Okay Okay, Tom is saying I close to online leads not Facebook, but still online using the follow up system You taught I met them one time and boom closed Tom. That is killer man. I gotta have you do some like Testimonial or something like that. That is that’s sweet, dude If you’re open to it obviously I would I would greatly appreciate that because that’s killer man Okay, let’s see Jad saying hey Jason. Thanks for the opportunity every week. Okay, that’s back to that Okay, I’ll lean assay have you attested AdWords verse Facebook? Yes, I have and let me tell you About that. Okay. So so AdWords hearses Facebook guys. This is this is actually really important so Fake so Adwords. Okay. So AdWords is basically on Google or on YouTube when someone types in like You know how to sell my home in Atlanta or whatever it is. You’ll have like the organic search results pop-up Well, you’ll have the ads at the top and the ads on the side. Okay, so that’s what AdWords is and the great thing about AdWords is That whoever is clicking on your ad and whoever is becoming a lead. They’re actively searching for a solution Okay, they’re actively searching for that solution. So if they type in real estate agent in Dallas, Texas They’re literally searching for a real estate agent, Dallas, Texas. So if they click on that and go to your landing page and opt in That person is super hot because they are searching for you, right? The only thing is when you might be like, oh well then why would I do Facebook, right? the only thing is your your cost per lead on AdWords is gonna be Dramatically higher because it is that much higher quality of a lead. All right. So where’s your lead costs? Let’s say on facebook is five bucks. You might be paying twenty to twenty-five dollars on Adwords Whereas with Facebook, okay, so that was ours over here Facebook You guys know Facebook cast or your newsfeed the right-hand column all that stuff or Instagram? It’s it’s like a pattern interrupts, right? They’re not on there searching for you They’re not on there searching for real season or to sell their home or any of that stuff. They’re on Facebook or Instagram To connect with their friends the sequel videos or cool post or anything like that So you’re interrupting their their train of thought? okay, so that’s why you’ve got to have a really good well-written copy ad and Then you’re you’re you’re catching their attention and you’re getting the click off to go through and opt-in now leads on Facebook because of that they’re you can get them significantly for less and we’ve got to do a lot more like tom was saying on the follow up with the email text marketing and Facebook message robots a lot of that stuff But so they’re a lot less but you’re having to kind of like divert their attention Whereas on Google it’s higher cost per lead yet. They’re actively searching for you. Okay, so it’s kind of like they’re both good obviously, and I’ve Tested I’ve done both and I would highly recommend if you if you have the time if you have the budget to do both actually Take that back. If you don’t have one of them totally nailed down and I would start with Facebook first master Facebook don’t Don’t do anything until you master Facebook because in my in my experience when you divert your attention You have two things going on even just two It’s gonna completely just totally tank everything right you got to focus on just one thing Become the master just one thing and if you become master at one thing like whatever business you’re in You’re gonna crush it, right? And so that’s Gary Keller actually has a book on this that totally changed my perspective on everything. I read like two three years ago before I actually like felt like I was successful and Read his book totally changed like the way I do things focus only on one thing now sometimes to a fault I think But that’s really what’s what’s really made me. I feel like start to see success here. Okay So anyway, I’m Leyna that was along all these. Sorry guys These are all kind of like long explanations to your questions But hopefully I’m getting you guys have value and if you guys are get value hit that like button that thumbs up. Okay. Um Joanne and Vega has been using your system out three months. Just close it. Okay. I read that one. Awesome Joanne close at ten thousand our commission on our system and guys everyone that’s on right now We have like our development team. They’re finishing up our mobile app. You guys are gonna love this. I’m super pumped It should actually have already been a little released but we’ve run into some bugs so we don’t want to launch something as bugs So I think by the end of October we’ll have it. But anytime you get a new lead in our system You’ll get notified on your phone. You can email or text that person right from the phone You can add nodes you can import all your contacts into your phone Guys is gonna be killer you guys are gonna love it You can have like the two-way texting so it will have the text automation go through like you guys already know on our system But then like if they text back, it’ll pop up on the phone So if you’re out and about an open house showing whatever just text them right back add tags, add notes say hey You know talk to this person, whatever it might be Okay, um, let’s see here Okay, sorry, I’m trying to get back up to where we were guys Obeah is from Nigeria, what’s up? I’ve done three Facebook ads and got no leads Oh be are you using our our Campaign templates. So if you’re not I’d highly recommend to use those because it’s gonna shortcut a lot of everything Ronnie’s saying Jason. What business are you? so I have a software company called Arsenal marketing and I help real estate agents generate and qualify leads through our software So the software helps them generate leads and it’s like a CRM system help them fall can qualify those leads? Okay, um How are you parking high-income earners homeowners individuals who are likely to move with Facebook’s new changes Hannibal is asking Great questions. So what I do it goes back to exactly what I was telling I think it was Peter or maybe someone else it was part of what Peter was asking but What I do is I take my existing network. My existing contacts Oh Hannibal, let’s say you work with people that normally buy $700,000 homes and above or 800,000 or whatever. The number is I’m going to take that audience of existing leads that existing database that I have I’m gonna upload it to Facebook as a custom audience. I’m gonna create a 1% look like audience based off with that audience and then target people just in my city right because Facebook is gonna go through and analyze that audience you upload it and they’re gonna see that there there’s a higher income Okay, you know even though Facebook doesn’t give you the data be able to track that and do that They still have the data on okay, they still have everything they still have tons of stuff And so if you want to go through and get like the homeowners or high-income earners or whatever Go create the custom audience create a 1% look like off that custom audience in your set Okay And that’s how you would go through and target that all right that guys that is honestly the way I would do pretty much everything and Just to let you know in my business, so right now I spend about $2,000 a day on Facebook advertising so I spent a good amount but I don’t do any interest targeting. It’s a hundred percent everything I do is either a custom audience people who visit my website people who have become a lead or engaged my Facebook page Okay, that custom audience right there or a 1% look like audience or even a 2% look-alike audience. That’s it okay, I don’t do any other targeting and It’s it works extremely well So I want it. I want to make this too difficult Okay I want to make it more difficult than it needs to be a lot of times people think like oh because I have all these interesting options that they should go through and use them all honestly in my Experience like that like a more targeted you get typically the more expensive your ads are and Anyway, I just haven’t seen it work better than in other formats or then that for me I just share with you Okay, Tom is saying I’m a a miss an important point. Are we doing Legion or traffic when we set up? Okay, Tom. So let’s hit that one quick. So are we doing like the conversion campaign? Are we doing the lead generation? Objective are we doing the traffic objective? So here’s kind of the general rule of thumb if Like if you’re using a landing page, you’re gonna be using conversions, right? And Or if you’re then if you’re using the lead form you’re gonna use the lead generation objective and if you’re spending like If I think it’s 15 to 20 if you’re getting 15 to 20 conversions per week Then you want to be doing the conversions with a landing page Okay, if you’re getting less than that, so let’s say you’re spending only let’s say you’re doing a retargeting ad Then you’re only spending one to three dollars per day. You’d want to do the traffic one okay, so if you have a higher budget you want to do the conversions to a landing page and converges to a landing page or the leave form I do I would split test that because Sometimes you’ll see better results playing page sometimes better with leave form so I just put test it and then if you’re doing a if you’re doing like a retargeting with a small audience of like you know a thousand to five thousand people and you’re doing one to two dollars per day, then I would do a Traffic objective. Okay. Let me just grab a quick drink here. Sorry guys Alright Okay, Eddie is from Brooklyn. What’s up, Eddie? Jim is a Gil is saying I have 25 k database that is clean and Solid so can I upload the whole list to Facebook at one time 100% Yep Just upload that whole database created one percent look like off that database You’re set and then run one ad set to just to that database and then one ad set to The one percent look like of that database Okay. So Gil, that’s exactly what you need to do Um e insane live chat on YouTube how to You just go do a live stream In scope go on your channel. Yeah I think the first time you just gotta set up a live stream and then there’s the live chats kind of like Facebook live Oh Allanson can you cover the question from the other group also? Yeah, Alan. Sorry, I mean up Okay, Alan say yes, am a love it when setting up Facebook pages. Do you recommend branded or generic community pages? So here’s what I would do and this kind of goes back I think Peter was talking about branding as well about a hundred percent. Do your name? So Alan Alan JR so I would do your name and I would do your profile picture now on YouTube Alan it looks like there is an older picture of Maybe a little child and and in a woman maybe sure mom or something I would make it so it’s just like I would do like a professional like from here up of Just you, okay, and like on mine if you guys go on my Facebook page, I’m in like a hoodie. I Probably shouldn’t be in a hoodie. I probably should be in like a nice colored shirt and all that stuff Don’t ever really wear those. So I guess it doesn’t really fit in with my brand. But but yeah, that’s that’s what I would do Okay, do you suggest starting the marketing with cold audience or do you have any tips on tricks on warming up an audience first? So warm at the audience I would go and I would start first with your custom audience upload your existing database 1% look like off that 100% Okay, which objective do you find most success with traffic? And so yeah, we hit that one as well Alina’s saying they pay for doing this Do you feel youtube is an equally powerful way of generating real estate leaves or this video a longer term brain play It’s a longer term branding play. Okay, so I would do it and Facebook guys gonna get you those quick wins, but youtube is gonna be the longer term. All right Okay Oh Joanne saying please do video on the branding video. I will do that. Okay, I will do that for you. Okay Peterson got it Hell thanks. I have all their emails. Perfect. Thank you actually meant a single property Of a single property site, okay, so Jan sorry on the single property site Yeah, I would just do I want I want to focus on getting that ranked. I would be sending traffic there Facebook ads Um Allen is saying do you recommend phone calls immediately or text only? Okay, I would recommend So here you guys are gonna think I’m crazy. But here’s what I would recommend I Would recommend an email a text message a Facebook message a phone call immediately Like all of them. Okay, and with the Arsenal system, you can automate all those except for the phone call But the phone call like yes, there’s those autodialers that will go drop a voicemail I don’t bite you guys, but I absolutely hate those if anyone does that’s me. I’m like don’t ever call me again Don’t touch me. Don’t contact me don’t anything so those ones like Make me more mad than anything So if you do have the time and if you can’t jump on a phone call right away and call them Out 100% do that. Okay, I would do that and like I would do everything Okay Matt Shields is how to get more qualified leads for agents So yeah, so Matt, it’s gonna be it’s really kind of like what tom was saying is it’s all really in the follow-up, right? and so going in and so you guys are kind of talking about this kind of merchants warrants you like the follow-up play of like Okay, do we call or tax or what do we do here for? More qualified leads one. It is big-time about branding It’s about adding the value initially because here’s the deal if somebody’s never heard of you and they see your ad on Facebook and they opt-in and then go through and You know buy a home or sell their home through and within a week that is not like that’s not a super common thing, right? That’s the biggest purchase most people make in their lives. And so why should they trust you? That they do they just met to go through and go do a deal back quickly Right is this this is not really a huge thing So what I would do is I would have the follow-up, but I have an email Text if you have facebook Messenger can get those BOTS put in place, which we’ve got trains on all that stuff I would be doing that as well because some people prefer to connect connect and reply via email some people prefer Texting some people prefer Messenger some people prefer phone call still which is a little crazy, but it’s true they do So obviously the phone calls you can’t really automate But I would be going through and having a follow-up system where the first like 7 to 10 days You’re hitting up your leads on all those different platforms within the the first 7 days every single day Okay until they connect with you once they reach out then obviously shut it off but those are all kind of like Responses to get them to go through and follow up a few right? So more qualified leads first. I would do the branding play video Ii re targeting those people That watch the video to go opt-in. So they’re already gonna be warmer leads because they’ve already seen you alright, and then you have email text and Messenger follow up all in place following up that person. Okay, so that’s basically what I would do Yeah, so to get a lot of leads but not our quality the thing is guys the Justification of quality to here like obviously we talked about you know The average conversion rates about 2 to 3 percent of online leads and it’s just the nature of online leads, right? we’ve kind of been talking about this where You can’t expect somebody that’s never heard of you They don’t know who you are To go through often and within two weeks just be totally in love with you that they want to sell or buy a home through You because a home is a large light they can do that if it’s like a little seven dollar $50 $100 purchase Maybe but like a home that’s a big deal They’ve got a know like and trust you, right and so it’s not that those leads are quality if you haven’t qualified them Right, so you got to go through and once they become a leave you got to go through and have that follow-up sequence initially But then over the time maybe like that first month, they don’t go through and buy from you or sell their home with you But you’ve got to have that follow-up sequence in Place to go and add value. Okay, like tell me about who you are Like that’s why we have that initial branding video to go tell about who you are how long you’ve been in business all that stuff Because all this stuff builds value and then three months down the road six months down the road twelve months down the road You’re gonna have a lot more people that are going To be like in your community and people that know like and trust you Like I have people that have been on my email list for a year year and a half And because I’m doing these value videos because I’m on Facebook because I’m doing all these things At first they’re like no. I don’t know who Jason is. I’m not gonna buy from him But then after all this time, they go through and they buy from me because they built that value Okay, I call they weren’t qualified They weren’t quality qualified leads at the time, but because I’ve gone through and I’ve done the brand and I’ve done all that stuff They became more qualified Okay, Amy is saying do you have any suggestions for follow up once the scheduled emails are finished These are leads that I have been able to reach by phone not even sure if they are valid numbers. Yes so what I would do is every We and we have a sequence inside of arsal is every two weeks. I would draw like a value-add email okay, so like hey, here’s like here’s some I Can’t we’ve got all the sequences in there in Arsenal, but it’s just like adding value just like I was saying, okay so every two weeks Drop in value or if you do a video like let’s say you do a video on YouTube or Facebook or like a blog post? Or something that will add value to your community go inside Arsenal Blast out an email to everyone say hey I just shot a video on the like three tips to go through and increase the selling price of your home Okay, go go watch it there. So like and then you’re like you’re just adding value, right? Thank you. So that’s exactly what I would do So every two weeks or so I’d be going through having that automated follow up sequence But anytime you do maybe a new video a new value add content the thing the reason why I like video like this or blog posts or Facebook page like anything like this is because we can do this video and Then like we can blast it out to so many people right? And then your it’s one-to-many instead of one-to-one Okay, so that’s what I would be doing leveraging technology to go through and qualify these leads and follow up and stay connected um Tom saying for sure sends me now. I don’t remember what that is all about Okay, Oh Tom having had a bounce looks like Joanne is saint book my name Book named by Keller. Oh the book name. It’s called the one thing Okay, the one thing by Gary Keller Yeah, the one thing by Gary Keller it is it’s super good I highly recommend it um Peter say what’s up with boosting? And what about Instagram ads? I would not boost post So that’s that’s my thing. If Peter if you’re gonna go through spend money on advertising with Facebook ads I would do the video views campaign Okay So that’s the one and then I would follow up with all those people that watch your video with a conversion Ad okay So I want to do boosting and Instagram is pretty similar to what you would be doing on Facebook However, they have different video length requirements Okay, so same concept same type of stuff but instead but like your branding video Peter I’d be doing that on Instagram as well as on Facebook. Okay, just get it out there So people can be seeing you on Facebook on Instagram Whatever platform they’re on Um, Matt shields is saying don’t either lol. I think he’s talking about Peters boosting and Instagram ads. Yeah I want I want boost as far as the Instagram ads you can start playing with them I would focus first on Facebook and then if you want to go through brand branch out to Instagram and invert I like to do Instagram when I’m retard My customers people who already know like and trust me because then I’m like, I’m on facebook. I’m an Instagram I’m like, I’m everywhere because those people it’s gonna be higher conversion because You know, they know I can trust you Right. Okay guys, I’m gonna hurry through this because we’ve already been an hour. I know we start a little bit late, but Anyway, I’m gonna jump to these questions Alison can we get a special deal on your system maybe more contacts on the base plan? So we don’t really do special like we have the different promos, okay, so we’ve got the six-figure ad system Like the the link is just your social system comm so you type in your social system comm That would give you like an unlimited counts as many contacts you need inside there And he’ll get a member of our team to help you set up your first three legion campaigns So if you guys start with that that’s like our that’s our best deal. Honestly like best bang for the buck You get all four leash training three months access to software Remember our team to get you know, help the you get three Legion campaigns set up unlimited leads a little bit of everything So Allen saying do you recommend voice drops are actually calling that’s before? I think I explained that don’t like voice drops I hate them if you guys like them go for it, but I hate them Um, okay somebody sorry, I I don’t know how to say your name Abdel Kouddous saying how many leads would you expect from an average listing? Like how many leads per day or like if you’re promoting another scene? so what I would expect is if you’re This is what I like to do If I’m spending ten dollars per day on my ads and it cost me five dollars to get a lead I’m gonna expect to doll two leads per day rikes. I spent five dollars per lead and Getting two leads per day And that’s basically if you want to get more leads you have you increase the budget So that’s basically how I would look at that um Hannibal saying what if you don’t have a custom audience to upload to refer to For the look-alike audience. So what I would do there Is I would go through so like let’s say you don’t you’re starting completely from scratch. You don’t have any emails no texts No friends. No family. No, no, nobody I would go through and I would do what I was telling Peter about the branding video Okay, I would shoot a 90-second to choose a two-minute video. I’d go through and you know mark that out for video views and You know run an ad behind that And then anyone who has watched 25% or more of the video I would create a custom audience anyone who’s watched 25% or more of the video because they are the more qualified. They’re more engaged They’re more interested in what you have to say. And then I created 1% look like audience off of that Okay, so that’s that’s where I would start. That’s the cheapest best fastest way to get a custom audience That’s the best fastest way to get a look like audience I would start from there And then once you have a good number of leads or clients or whatever Then I would create look like audiences off of the leads great look like audience off of the the clients all that stuff Have you tested using a totally untargeted audience and letting the ad copy pick the audience a hundred percent I do it all the time Works great, especially once you’ve trained up your pixel works amazingly well um Have you tested using a taupe? Okay, I just read that one Hannibal saying when you offer services to Realtors Is it basically I’ll help you get more Byard leads Sela leads Yeah, typically, I mean it’s typically like hey Your website doesn’t convert people visitors into leads because it doesn’t just that’s how website websites are not Set up to convert people into leads so I walk them through the importance of a landing page and how you get higher conversions on a landing page and then also like as You see it, like a lot of comments here. Like leads are not just you know, not the greatest thing in the world, so it’s not just that but it’s also Sorry, I lost my train of thought but it’s also the follow-up right so you want to have a good follow-up there Okay Allen say this is so helpful. So powerful awesome Looks like we’ve got Donald Trump on guys saying hello. Let’s make America great again That’s pretty classic Do you have messenger response in video text in your system? we have a Yes facebook Messenger BOTS. Yes video text No, okay, so you can go through in the text message response You can send a link to like a YouTube video or something like that, but an actual like video We don’t do that. It’s not really like completely necessary Also, I don’t like you guys but like if I get a video inside a text from somebody I have no idea who it is I’m probably I can watch it like even when I send a video like a funny YouTube video to my family and like our family Group message I feel like half the time most of my family doesn’t watch that You know, it’s like guys is this funny you guys are gonna love it, but they don’t. So anyway Okay. The Kemp group is finally here. What’s up Kemp group? Insurance agency and independent insurance agent and he helped with that We’ve thought about going the insurance pace. We just haven’t go into it. Honestly, all these concepts are the same exact concepts accepts your Marketing like what you say in the ad what you see on the landing page is just different everything else is 100 cent the same the ad the branding the landing page the fault like Everything is the same the core of it, right? It’s just changing up what the ad copy says Changing up with the landing page copy is and changing up what you say in the follow up. Okay Okay Can you provide the training website that you use also do you actually get the buyers listings idx website? If so Who do you recommend the idx site? Um, can you buy the training website that you use? Yeah, i’ll type it in real quick guys This is a link to my free lead training it’s like the basics of Having this in the chat box. This is all like break down the basics of getting started with lead generation and then at the end we’ve got our like It’s like our best promo both best deal best package with all released train all that stuff And so that that webinar right there walk you through all that, right? Lisa is saying I get lots of likes and not have any interactive comments. Am I setting the adder prom? Whoo? Sorry, let me just get a quick drink real quick Um Lisa short answer. Yes, you are setup wrong. What you are probably doing is boosting the post which is totally fine well it’s not fine because your that’s not gonna get you the results you want but that’s what most agents do so I highly recommend jumping on that training as well that I just put in the chat box because that will Break down what you’re doing wrong with your Facebook get set up So you are Lisa you are boosting your post and boosting Your post is meant to get more likes and comments and shares more engagement But what you want to do is set up a conversion app. Okay to get people to convert into leads, okay? That’s what you want to do there um Kay is on saying I’m Japanese. Nice to meet you. What’s up? Okay, I helped promote the homes for sale on my Facebook for my realtor partners the Kemp group. I helped promote the homes For sale on my Facebook for my realtor partners Yeah, so I would use we’ve got our listing leads campaign works amazingly. Well highly recommend using that damn Okay, guys that looks like all the questions right now. So we’ll do it again next week Looks like a lot of guys want to do this next week. You guys like this give it a thumbs up I just want to get a feel for like if I should keep doing this each week So if you think I should give it a thumbs up we’ll wrap it up here cuz it looks like I’ve got to all the questions and I’ll try to be more on time next week. I’m sorry. I don’t know what what’s going on with my computer I think my my wife I was a little off or something like that But yeah guys give it a thumbs up if you guys are watching the replay of this drop a comment down below Let me know what you guys thought you guys have any other questions. I’ll try to answer those in the YouTube chat and everything But um anyway guys, thanks so much for watching jumpin on here. And uh, Let’s see here just once you Checking out something here. Okay, Jan saying thanks Jason. This is great It’s great. But getting in was tricky. Yeah a sorry. I liked it set the initial Live stream and then when I try to go live in that live stream has didn’t work. So I don’t know who’s kind of paint Alice a OMG. Yes. Okay, cool. Okay. Awesome guys. Well great. Give it a thumbs up once again if you guys like this guy’s found value would greatly appreciate that help get this video out more people get more exposure and with that said guys We’ll probably do something next week if my wife had her baby. Well, she probably will have had her baby I might postpone it another week. So am I doing in two weeks but Be on the lookout let you guys know. So anyway guys Tyson’s saying yo, what’s up? What’s up, Tyson? Okay guys awesome Thanks for jumping on today. I hope you guys found some value and With that said have an amazing rest of the day rest of the week weekend and I will catch you guys all later See you guys

3 thoughts on “Real Estate Agent Marketing – AMA

  1. Hey guys! Thanks to everyone who tuned in LIVE! Let me know if you want me to continue doing these AMA's and how often! Drop a comment below and let me know! 😎

  2. Yaay! Congrats to you and the wifey! Sunday is my birthday 🙂

  3. Great video! Thanks! Keep doing them

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