RE/MAX Success – Real Estate Website Design & Development by Stepps – remaxsuccess.com.au

RE/MAX Success – Real Estate Website Design & Development by Stepps – remaxsuccess.com.au


My name is Katie Knight and I am the principal at
RE/MAX Success in Toowoomba. RE/MAX Success originally
started in August of 1998 and it was actually my dad
who started the company and with the help of my sister. We were very dominant in sales,
by one person being my dad who was a very strong
sales agent in an area. So when Dan and I took on
the company five years ago, our goal was to really
make sure that we had a really strong sales force that wasn’t like principal reliant. So now we have leading market
share for sales, we have leading market share
for property management as well so we’re very happy with that. – Toowoomba is an hour and
a half west of Brisbane. It’s what we consider as
a big country town, roughly 150,000 population. Toowoomba has just completely changed in the last five years or so. We’ve had some big movers and shakers do some massive infrastructure projects such as the Wagner’s family
that’s built the new airport out to the west of Toowoomba. That’s really opened up Toowoomba to be a hub for people
to be travelling to, for tourist’s side of things or to ship stuff straight out to China. – Marketing 20 years ago was, I was gonna say it’s not very
different, and yet it is. Not very different in the fact
that we ran content marketing right from the very beginning. It’s actually how we built our rent roll, we not manage over 1,500 properties. But in the early stages, we ran a publication in the newspaper, that’s kind of how we pushed the market. – The newspaper’s always
had such a stranglehold on buyers and sellers in Toowoomba. Still does to some degree, it’s obviously a lot more digital now, but 10 years ago, we were driving down
handwritten A4 pieces of paper to The Chronicle which
is our local newspaper for them to physically
type and build the ad. And you would sit next to them, for anywhere from two to five hours to build these proofs and make sure they were all lined properly and change photos around
and that sort of stuff. Just to make sure that
your newspaper presence was gonna hit the market
appropriately on the weekend. Today it’s so much more social, it’d be the biggest thing that I’ve seen. And so much more digital. Digital is obviously self explanatory, but the social aspect now of people flicking through on smartphones and taking over the way that
they’re searching for homes and finding homes and
finding agents is incredible. They’re no longer using
just the newspaper, they’re definitely going
to Facebook and Insta, Snapchat for some agents,
although that’s not my thing, but definitely those social mediums. – We wanted to build a new website because we actually wanted to
deliver what a customer wants. We wanted to build a new
website because we wanted to get to the front as a sales office and as a property management office. And once we got there,
which we’ve achieved, we needed to stay there. And how do you stay there? You gotta keep changing
and going cutting edge. We partnered with Stepps because I actually know Josh personally. I think Josh invited me
down to one of his seminars and I came down and was like wow, these guys are really across
stuff that we don’t know about. And being a real estate agent, okay our job is to be a
real estate agent, right? To know the ins and
outs and be the experts of that field. What some people forget is, you need a coach in all
areas of your business. And for us, Josh is
like our digital coach. So he’s there and his team are there, to help promote our business
the best way digitally, and show us first hand,
what’s working and what’s not. So that we are at the
forefront of what’s happening in the industry. Building a website is one thing that Stepps do incredibly well, but they’ve got a whole
other arm to their business as well, that we’re able to tap into, which is a content package side for us. So because everything’s
gone very social these days, we don’t wanna bombard people
with here’s a new listing, here’s a new sold property,
or anything like that on social media. We wanna give them content, we wanna give them information
about what’s happening in Toowoomba, what are the
infrastructure projects that are being talked about and tap into the way that
they want to get the news, so to speak. Working with Stepps has been great. The guys have been really
easy to communicate with, they’ve tolerated my, what can I say, OCD tendencies, wanting to
get everything just right. I try not to be a bit of a control freak. And I definitely take their lead but there are certain things
that I wanted tweaked, they did a beautiful website,
exactly what we’d ask for, but we decided the night before
we didn’t want that anymore. And we changed it up, we had a discussion, and they gave us some input,
we took on their feedback, and now really happy with
the finished product. And then anything we’ve
had to tweak and change like with any new website,
that’s gonna happen, they’ve been right on it for us and they’ve been giving us
feedback right the way through. How the website is tracking, the
performance and what’s going on. So the partnership hass been outstanding and I would strongly recommend
Josh and his team at Stepps. (inspiring music)

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