Product Licensing Sell Sheet Reviews Part 1

Product Licensing Sell Sheet Reviews Part 1

(bright, jazzy music) – Hello and welcome everyone to another TV show. What are all those Stephen? – Andrew, last week we
asked people to send in their sell sheet because this
is such an important tool when you’re trying to license
an idea, is your sell sheet. If it’s done wrong, guess what Andrew? No one’s going to call you back. – It’s gonna do the selling for you guys. So a one-page advertisement,
your sell sheet, is so, so important. Steve got one from the viewers,
I haven’t even seen it yet, so he’s gonna weigh in. I’ll try to jump in a little bit as well. I haven’t even seen it yet so maybe hold it up for me a little bit here. – Oh I will. In fact I’m gonna show it to everybody. – Okay. – Let’s hold it up here,
hopefully everybody can see that. I’m gonna hold it for just a minute. There you go. In fact, we’ll put it
back up on the screen in just a minute you guys. You know what’s really
great about this product? The guy that submitted this
to me, his name is Mark Krauss and it think it’s Andrew’s brother. (laughing) – No actually my brother’s
name is Erich or Michael but not Mark so it’s not my brother. – I thought you were trying
to play a trick on me when you sent this over. – No. – Okay, first of all, Mark, thank you very much for sending this in. In fact, I spoke to you on the phone saying thank you very much. First of all, I’m gonna
say I like this product. Now it doesn’t matter if I like it or not. The only person that really
needs, the only opinion you really need is the
company you’re sending it to. So if your sell sheet doesn’t
really have that punch or if it takes them too
long to understand it. – You’re toast. You have six to ten seconds
to make an impression with a sell sheet. If you don’t, don’t think
they’re gonna take some time and think on it and figure it out. They aren’t. – No. – You like how I say this,
Stephen, all the time. Assume they’re brain dead. You have to understand these
people in these corporations they’re doing like two
or three people’s jobs. I feel sorry for them. So they’re very, very busy. They don’t have time to
think, don’t make them think. With the sell sheet, Stephen,
do people have to think or is it just like bam in your face? What do you think? – I would say this is pretty good. The only thing that bothers
me, and I see this all the time Andrew, is that he’s got this nice logo. It’s called the T O C box, TOC box. – People are very proud of
their product name aren’t they? – It’s very clever, but who cares? – Yeah. – No one’s gonna care about it. You care about it, it’s a great name but I wouldn’t have that so big. Put it down at the bottom, it’s okay. This is precious real
estate so I’d move it, I’d make it smaller. That’s the first thing. – I think you keep it at the top Stephen, but just not so big. And the benefit statement underneath it. – Well, the benefit statement,
you guys, in a nutshell, let me tell you what this is. When you’re on a bicycle,
right, and you’ve got those nice bike shorts going on,
you got the helmet going on, you’re looking like you’re the guy right? – I don’t know about you Steve, but I don’t wear the bike shorts. No thank you. – Okay. So anyway, you’re riding and sure enough you get a telephone call. What are you gonna do? So you’re searching around,
maybe it’s in your backpack, or maybe you fumble. I would hate to be on the
ride trying to take it out and guess what, it drops. Alright, not a great idea. So he’s got this idea
it’s called the TOC box where there’s a little bit
of, there’s a little case that’s attached to the water bottle. It’s great. It fits right there and flip
it open, get your water. Pull right over, don’t wanna
drive while you’re talking. Pull right over, flip it
open, and get your phone out. Now he’s talking right here, you see him? He’s off the bike, he’s
talking because this right here is where he got his product. Right? Now let me tell you what
I don’t like about this. Right away, first of all
it’s a pretty good idea. I like it. But, why is the product shot so small? Why is this so big? Why is this so small? Make it bigger. I want the product shot to be the biggest picture on your sell sheet. Don’t be shy, it’s the beauty shot. It should be big. Make it clear. If you have to point
a little arrow what’s, what this is, do it. The problem here with this product shot, it’s too small, and guess what? The phone is so close to the water bottle it’s hard to see it. – Yeah. – I’m trying to figure out. – A little bit of one
two action there Stephen, you know where you see the
first shot and the second shot, you show the action, pulling it out. Might be something to do. – Sometimes you have to do a storyboard. Here’s the product shot and down below you show
someone taking it out. Give that information. Of course, have a guy on
the phone, he’s smiling, he’s happy, he’s pulled over. Right now he’s got a picture of a guy on the back, his backside. – Steve I can’t even see the sell sheet. What’s the benefit statement? What do they have right now? – The cellphone storage
alternative that allows you to safely conceal and carry your phone… – Oh my god. – While riding your bike. – Oh my god that’s way too much. – Okay, it’s way too long. Andrew’s right. This is easy, easy. Grab your phone, easy. It’s safe, your phone’s protected. You got to shorten it up. I want a short benefit
statement of why anybody cares. This picture here? I want a picture of the
guy’s front of his face when he’s holding the phone smiling. – How about just something,
I’m just coming up with this on the fly
Stephen, ’cause like I said I hadn’t even seen the sell sheet. But what about your phone within reach? Easily reach your phone in
seconds, or something like that. The easy way to get to
your phone in seconds while riding your bike or something. – Why not say safely
grab your phone anytime. – There you go. You already have the context,
you’re already on a bicycle, you don’t need to talk about that again. The shorter the better really. – I like this sell sheet Andrew. I’d probably give this a B, right? But it could be an A. – The difference between
licensing or not licensing your product because,
like I said, these people in these companies are
brain dead, they’re only giving it six to ten seconds,
can be between a B and an A. So for you to call 30 companies
and send a B sell sheet, you’re kicking yourself in
the butt so hard it’s wrong, wrong, wrong, don’t do that. – You know what you can do? You guys, when you make your sell sheet show it to someone first like a friend. See if they get it instantly. See how long it takes for
them to go hey I get it, I like this idea. That’s the first read. Overall, Andrew, this is
a pretty good sell sheet. I gave it a B. I like it. Things need to be moved
around a little bit. Shorten that one line benefit statement. He’s got his contact information here, it’s says patent pending. He’s got everything he needs. This is not bad, could be better. – Okay, good stuff. Thank you Stephen. – Keep ’em coming everybody! Alright thanks. – If you guys like the show, down below give us a thumbs up. Subscribe to the channel. We’ll catch up with you in the
next TV show. See you everybody, keep inventing. Take care. (jazzy music)

41 thoughts on “Product Licensing Sell Sheet Reviews Part 1

  1. Thanks, more examples! Review mine sometime?

  2. Keep inspiring!

  3. Thanks guys.  That answered many of my questions.

  4. That was helpful but I think showing a few A+++ sell sheets will help even more. They say they teach tellers to recognize bad money by making them so familiar with the real thing that they intuitively know when a counterfeit is passing through.

    Thanks for helping!

    Also, Stephen, your new background looks great. So professional looking and inspiring. Now every time you come on this channel you have a constant inspiration working for you (and us) in the background the entire time without having to spend any extra energy. A+ 😉

  5. Loving the quality of these new videos! 👍🏽

  6. Love this. Great way to teach. One of the best videos you guys have made.

  7. Very interesting Stephen.
    So you just give advice on non-confident sell sheets,Right?

  8. Great stuff – thanks

  9. Do you guys recommend embedding a video into the sell sheet or sending both separately? Thanks for all of your great info and videos!

  10. Isn't the product shot analogous to features, and the lifestyle shot on the left analogous to benefits? Isn't this the visual representation of selling the sizzle not the steak?

  11. cool stuff, helpfull advice 🙂

  12. Does your sales sheet have to be only one page? or can it be a 4 page booklet say 5.5"x 8.5" or  8.5"x11"?

  13. Hey guys! I'm dying to take your program! But i don't got 300$ for the first month, i know im poor as f* .. But i got a train of thought from you guys a the end, after you came up with a "better" product then the one in the sell sheet! Something like a Phone Bike Mount basic google, but i got a better one guys! It's! Haha my gf says it's too good to comment about it :'D

  14. Thank you 4 doing sell sheet reviews!!!! I was really hoping u would make some and then u did! Make more, they really help!

  15. what is a sell sheet and how can I get one for my invention

  16. Does the video tell how to get one I Thank you for the info

  17. Thanks Guys

  18. Do you recommend having a digital media pdf of our sell sheet to email to various sales mgrs?

  19. Is there anyone getting any response from any manufacturing companies?

  20. I still don't get why you are doing this? What is your company about?

  21. Great idea if you need to keep your phone close and safe while cycling. With all the Blue Tooth devices out now – you would not even have to stop to take the call! even safer! I would buy one!

  22. How much should a sell sheet and video attachment cost? I have someone working on one for me but it's starting to stack up and it's a lot more than I anticipated spending.

  23. Do you recommend any specific tool to create the sell sheet, (specially the drawings) for people who is not familiarized with AutoCad or other programs that require some expertise? It is worth to spend the time in learning how to use them? Thank you!

  24. A good smile is worth a thousands words, don't need to see a person back, unless that's part of the product their pushing. Focus clearly on the product with excitement.

  25. This is exactly what I needed. I am watching the sell sheet videos as I write mine. Thanks!

  26. Honestly that first one makes me think.

  27. Another great video, thanks guys.

  28. Thank you so much guys! I was so discouraged before I had all the wonderful information you've provided me through all your various videos. Also, that is an ugly sell sheet . Are you saying those are the kind of sell sheets these companies are seeing? If so I'll have quite an edge on visual excitement alone.

  29. Great Info

  30. I am making a sell sheet right now. Thanks so much for this video. Got your book. <3 you!

  31. 🌌🌠💞

  32. I'm an industrial designer with a lot of experience working on sell sheets. Is this something your company could benefit from?

    I can also help with product development, patents, rendering, concepts etc.

    Take a look at my website below. I have sell sheet examples shown on my site along with other successful products that are on the market.

  33. This is a good video, but the other main problem that they did not mention with this sell sheet is the photo of the bicyclist itself. The bicyclist has on light pants, that on a black and white photo, resemble the color of his skin, so it looks like you are looking at his naked butt cheeks and thighs; and the white part of the bike seat looks like a top of a pair of thong underwear and the black of the seat's supporting pole looks like the thong part itself. So at quick glance it appears as if you are looking at a guy's naked butt cheeks and thighs with his leg up, wearing a pair of thong underwear at the beach and talking on his phone, and in relation to the name Toc Box, it seems that it might be an ad for some sort of sexy gay chat room or gay phone sex service.

    The first thing I thought when I saw the ad, is "why is this guy naked at the beach and wearing a thong bathing suit with a jacket and helmet?"

    They need to at least two tone the ad and make it obvious that he is wearing pants and not naked. And make it more obvious that that is a bicycle seat. Maybe use a larger bicycle seat and one that does not cut down the middle of his butt cheeks to look like a thong.

  34. The biggest problem I have with that sell sheet is 'at a glance' it looks like the seat is a weird G-String. I agree that it needs to be a story board.. dude riding his bike, gets an important call, pulls over quick, reaches down, takes the call (maybe its a call from someone saying 'we love your product'! 😉

  35. Thanks for these great videos! I’m new to this process and want to start contacting companies. Do I have to call first or can I just email them first? I will definitely create a sell sheet! Can I email them the sell sheet at the same time I ask them if they would possibly be interested in considering my product? Or should I first introduce myself by calling first? I do have a Patent and want to proceed with getting a licensing agreement. Sincerely, Karen.

  36. Where is a "picture" of a sell sheet?. Everyone all over the  internet "Talks" about them but does not show a picture, "clearly and large enough to see" :)??Or how about  one that  states "where" each part should be on the sell sheet? Ex.. PICTURE(S), HEADING, WHY YOU SHOULD BUY MINE,, etc..  Thank youDezlyn

  37. Do I mail my sale sheet to potential retailers?

  38. absolutely excellent information, these guys are a blessing

  39. condensation from the water bottle will screw with your phone

  40. Great Info Thanks for the Advice!

  41. Hi Steven, I have 2 versions of my product a kids and adults is it ok to make two sell sheets?
    thank you..

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