How to use a drone for your real estate business

How to use a drone for your real estate business


– Hi, and welcome! I’m Simon Cohen and today
I’m going to give you a quick introduction to using drones in your real-estate business. Drones, like this DJI
Phantom four, are quad-rotor flying camera platforms that can capture incredible airborne videos. We’ll be taking a look
at how you can use one, the latest models almost fly themselves, but if that still sounds
daunting, there are video pros you can hire who specialize
in drone footage. You’d be looking at
upwards of 700 dollars for a half-day shoot with a
drone photography specialist. Drones are quickly
becoming an essential part of a realtor’s toolkit thanks
to their unique ability to tell a story about a
property that goes way beyond photos and Google Street View. In the hands of an experienced pilot, they can capture cinema-quality
footage like flyovers, neighborhood panoramas, and
even eye-level walkthroughs that make you feel like you’re
floating through the home. The Phantom four is
perfect for outdoor use, but there are many smaller
models like the DJI Mavic Pro or the Yuneec Breeze that can
take indoor shots as well. Whether outside or inside,
their built-in cameras capture gorgeous hi-def video and photos. When choosing a drone, you
should consider features like flight time, the availability
of replaceable batteries, propellor guards, and an
independently controllable camera. Some drones only have fixed cameras, and while that definitely
makes them easier to control, it also limits the kind
of shots you can take. Basic operation of a drone
is fairly straightforward. There’s a control for
altitude, and another for forward and backward
flight, and rotation. Most high-quality drones can
hover in one spot without any help from the pilot,
and they also have a landing function which will return the drone to its takeoff position automatically. Experienced pilots can even plot a specific flight-path using GPS. You can see what the camera sees and start and stop recordings from your smartphone, though some drones come with remotes that have their own built-in screen. But before you make an
investment in a new drone, there’s a few things you should know. The first is cost. The good news is that drone
technology has come way down in price, while quality
has improved dramatically. You’re still going to
spend between 800 and 2,000 dollars, depending on the
model and accessories, for a drone that will give you versatility and high-quality, stable video. Even pro-level drones are easy to fly, but you may want to consider buying an inexpensive toy drone to practice with. Second, you need to be familiar with and follow Transport Canada’s rules for using drones for work. This includes filing a
form before every shoot, and most importantly, that
you be able to see the drone at all times while operating it. Also, you’ll need to
prove that you’ve received the required training to
safely operate a drone. If your drone weighs
more than one kilogram, you have to complete a
pilot ground school program, but if it’s lighter than one kilogram, you can teach yourself
as long as you document what you’ve learned. You can find the full rules
on Transport Canada’s website. Third, and this is probably
the most important part if you want to avoid an
uncomfortable conversation with the police, you need to
get the homeowner’s permission to fly over the property you’re shooting, as well as permission from the
owners of any adjacent homes if they sit closer than 100
feet from your flight path. You should also get
permission from any people you’ll be flying over, unless
they’re part of your crew. Using a drone to capture
footage of your clients’ homes can be fun and exciting
for you, but the best part is knowing that prospective
buyers are getting an unparalleled view of the property. In some cases, these
videos have produced offers without a buyer ever
setting foot in the home. Thanks for watching, and happy flying!

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