How to Build a WordPress Real Estate Agent Website Structure | 2018 | [29:31]

How to Build a WordPress Real Estate Agent Website Structure | 2018 | [29:31]

– [Lori Ballen] In this video, we’re gonna talk about site navigation. Essentially how to build out
your pages and your blog post in a way that is positive for your service engine optimization. For things if you have one of my websites for the Showcase tables. How they work, you’re
gonna wanna think about site navigation for your users and your menus and said things like that. I’m gonna talk about how I set it up and there are other ways. One, you can build an entire
website through blog post only and have just a few pages
like your contact us page or your main few pages. You could build an entire website out of strictly pages and not post. But I’m gonna show you
on a WordPress website what I prefer and a little bit
of what the differences are. Now right here we’re looking at my real estate agent website. This is my brew and I wanted to show you from a visual standpoint
and then we’re gonna look at the back end of the website. So you can get a little better idea of how those things match up. So let me go back here first. Let’s look at the home page. Okay the very, very top tier. The absolute highest place you can go is actually your home page. Your default top level
domain is the highest level that you can go okay. I’m gonna open a document
here at the same time. And we’re actually going to look at, I’m gonna build this document as we go, and what we can see here
is oops I dropped it. There we go, the top level domain. Top level domain or your
home page typically. There are ways to set a
different page as your home page. If you’re just using
your straight regular, it should look like mine right here. Just says
and it has the home page. Okay so top level domain is the top tier. Top level domain is top
tier usually home page. Everything that we’re gonna build now, we’re gonna build under this. So let’s go ahead and add bullet points. We’re gonna try to make this look like we would look with an outline. Okay so top level. Now let’s look at my website again and the next level should be, when we’re talking about real
estate websites specifically, your next level should be where you serve. What is your service area? This is gonna be the child
page of the parent page, which is your top level domain. So the next one is going
to be your locations. Now you can call these whatever you want. This does not need to be,
let me make this better. This is not to be the same things as mine. You just have to learn the concepts, okay and there’s gonna be other
pages that are built sideways but I just wanna talk to about
this one particular thing. In fact we’re gonna use
community pages as a example or zip code page as an example. Your top level domain is your top tier, underneath that you’re
gonna have location. So in my case, I serve
Motor City, Henderson, North Las Vegas and Las Vegas. That needs to be renamed
and here we need to have, oh this is actually a great opportunity to well I’ll come back to it. We should have some content
here and have a map. I just built out these pages but I wanna show you how the tiers go, so don’t worry so much
about what’s on the page. But it would be nice to have
a little thing right here about Boulder City and a little
thing about North Las Vegas and a little thing about Las Vegas and a link to the homes on those pages. In this case, it is
really a place holder page because what happens is typically people don’t go to your homepage, and then click over to your
city and cities you serve, and then click down to these and then click down to the next tab. Typically they’re finding
these interior pages through a link that you shared on Facebook or some other social network. A paid ad or they did a search organically for something like
homes for sale in 89134, and they land on a interior page and never even see the menu. They never even see the homepage. Most of these pages are not even any menu that somebody would just grab. They’re there and you’re
sending people there directly through these other channels. Now once they’re here, you
wanna give them ways to navigate which is why I love these
tables on the top of every page. And why I love this search
widget on every page because you’re immediately
giving them places to go and giving them options. Get it out your head that
all these thousand of pages or hundreds of pages whatever you have have to be in a menu somewhere because that isn’t normally
how people are finding it. They’ll navigate once they get in. They’re typically not
just going to a home page and starting to navigate, okay. If they are, that’s okay as long as your structure is set up right, they’ll be able to navigate from there. Now I built this community
page 89134 this morning. This is a zip code page
so I build this out. Let’s just say we’re looking at how we’re building that navigation. So next underneath locations
we need to have Las Vegas. There we go, Las Vegas. So you see now Las Vegas is a sub page or child page of locations,
which is a child page of the top level domain. So if you look here in my
domain, you can see this. That’s this one here now. Now watch what happens
when I click Las Vegas. It switches over to
Ballen Vegas top level. Location is the second one and
Las Vegas is the third one. So you see how these slugs, those are the key words after the slash coordinate with our
hierarchy here perfectly. Now what happens is as
you’re building these. When you have good ranking pages, and they’re linking back
up to these top tier pages, which there’s lots of ways to do that. Mine do it automatically here
through my dynamic tables on my real estate website
that I have on the brew. That link juice passes
up, the link equity flows and so you’re actually
benefiting the other pages. You can get a really good category on your blog post to rank well. The pages within that category are probably going to benefit as well. So there is some best practices in building this hierarchy strategically so that you’re passing that positive link equity to the other pages. Okay also when you build it like this, you’re creating a site map. You’re telling Google and
the other search engines how these pages relate to each other. When your posts are in the same category or your child pages, you have
child pages of a parent page, Google is seeing the
relation between them. So it’s very, very positive
for your search engine rankings to have this
hierarchy done strategically. Now in your market, you
might have another category under locations, you might have counties, and then you might have cities. I only have one major county that I serve so I don’t have that issue. Or it’s really tricky when your cities cross over into multiple counties. So then you might have
either multiple city pages or you might have to choose
which county they go under, so that gets really tricky. You’re gonna have to choose for your area. You might be in a place like Louisiana that has townships or has parishes. However it is in your area, what you have to get in your head is how do I build top level down? What’s top level? If people in your market
don’t search by county, you don’t need it then. But if they call things
by county and not be city. Then build everything by county. You need to think how your market is and how people search there, and how people would
understand areas there. Your top level might
purely be top level domain and neighborhoods because maybe you don’t have multiple cities. Maybe you don’t have multiple counties. Maybe you don’t have multiple zip codes. All you have is neighborhoods, so you might go straight to
neighborhoods, that’s okay too. Let’s go back to mine. So mine is gonna look like this okay. Then underneath cities,
I’m gonna have zip codes. In addition along side zip codes, I’m going to have school zones ’cause in my market, people
search by homes for sales around a particular school. Those schools cross many zip codes and those zip codes
cross many school zones, but they’re all in the same city. So it makes sense to have them there. Underneath cities, I’m also gonna have something called areas. This is like Northwest,
Las Vegas, East Las Vegas. South, southwest and because
these all crossed each other, that’s why they’re
sideways to each other. One doesn’t fit underneath the other. They all cross each other. So these are the new parallels but they’re all gonna go
under that city page, okay. Now under that zip code page, I’m gonna have homes for sales in 89134 under 300, okay homes for sale by price. Homes by sale by feature, so this would be like homes for sale in 89134 with a pool. Homes for sale in 89134 with a basement. So the underneath the zip codes, I’m gonna cover my doubt but it’s the same thing with school zones. Homes for sale by price. Homes for sale by feature, and if you have a brew
of Ballen Rose website and you’re building out
your showcase pages, you’re gonna even be
drilling down further. Under homes for sale by price. You’ll have homes for
sale by price plus feature or homes for sale by feature plus price. So that you have all those options up there in the showcase tables. But we’ll do those separately
under showcase table. But your page hierarchy won’t
change, that only impacts it. I almost wanna tell you
forget what I just said but don’t your page
hierarchy won’t change. You’ll just change your little
showcase tables up there on the side but you’ll
probably still keep your, well you may in some cases
but these are the main idea. Location top level location, city, zip codes, school zones, areas. I also have other cities. I have homes by style, so this is gonna be like condos, townhouse, multi family, actually lofts and high
rising go under condo. So watch this, so now
condos has a child page. High rises and lofts, you see
where I’m going with that? These are actually all
parallel to each other and then we build under each one of them. I just wanna give you examples here. And then again underneath here would be another child page, Northwest. Homes in Northwest by price, homes in Northwest by
style or by feature okay. And then let’s see so going
back to the website here, I have homes by price. I’ve got them sorted by the
numbers of bedroom, areas, community, energy description,
feature or golf homes. I’ve got all kinds of things
underneath the city page. So you could build out as little
or as far as you wanna go. If you wanted to, you could
simply stop at top level location, cities, zip codes,
price feature, school’s zone, price feature, area, price feature. And then you don’t have to go any further than that if you want to. And in fact when you’re
first starting to build. You wanna build all
your top levels anyways. It’s top level first then build. So first get your main page
done, get your locations, get your areas and then start on one. Zip codes, do all your zip codes. So again, if you look at my
zip codes they look like this. We’ll go back to browse by zip code. Underneath zip code I
actually have the area of town where the zip codes go. I forgot about that. So in my case, underneath zip codes, I actually have zip code area and then I have the actual zip codes. You don’t have to do
that, I decided to do that because people in my
market were really looking at Northwest, Southwest, Southeast and so I wanted to have the
zip codes as part of that. Then they click on one of
those and underneath Northwest is all of the Northwest zip codes. So in my case, zip code
area, zip codes list and then technically I now have zip code and then homes by price. How do I, there we go. Goes under each zip code. So look at how many child pages. The homes by price is a
child page of zip code which is a child page of the zip code. Technically not a child page. Zip code is a child page of zip code area so if you look at the
URL, it looks like this. Top level domain, child page locations, child page is Las Vegas,
child page is zip codes then area and the the
actual zip code itself. I had that a little bit backward, so it is zip codes first. So it’s zip codes, zip code area and then zip code itself. And then I have the homes for price underneath the zip code itself, and I’ll show you that again. Now if I go to hokes for sale
under $400,000 you can see up here a change again. Top levels is the main domain. Child is locations, child
of that is Las Vegas, child of that is the zip codes, child of that is the
area of the zip codes, child of that is the actual zip code, child of that is the homes for sale by price in that zip code. So that is the overall hierarchy structure when I’m building out my community pages. You don’t have to worry about it being exactly like mine or perfect. Just focus on top level
down is the main thing because you can’t build up later. That’s where it’s gonna get tricky for you just trying to go back in and build up. If I built this page down here,
town homes in the Northwest and I didn’t put it out of here. I didn’t build a
placeholder from Northwest. I can’t then later go in
and build a top-level page called Northwest without
removing that page or building a new page
and doing a redirect. So I’ll be done it can’t be done. It can be done, it’s just
gonna be really tricky once you get there,
you’re gonna have to do a lot of redirects and a lot
of fancy dancing and stuff. So it’s much easier to
build it this way first. Let me save this in case
we wanna put this in here. Community page structure,
website structure. Okay now I’ll show you really quick as far as the blog post go. I’ll just do a new page here so you can do the same thing. Okay so blog posts, you’re
really wanna get good with your categories okay, so blog posts. The major difference blog
post website structure. See this, the biggest
difference between a blog post and a web page is
they’re actually the same in the eyes of the search engines. It’s a page, they’re all webpages. The biggest difference
is your site structure and the functionality
of what kind of tools and things you use and how they pull in blog post versus pages. For example, you might have
a something setup on Zappair, which is that if this
then that formula creator. So you might have it a zap setup that says if I create a blog post then feed to this Facebook channel and this Google and this, this and this. So then if you created pages, they wouldn’t help us out
only your blog post would. Another example might be using something like ultimate short codes where I have the ability
to add related articles. I can have related pages. I can add related posts. I like they have in my
head what are my pages and what are my post? So that I always know how to go and how to grab those
and how to include those. So posts for me are typically articles. Everyday articles, how to do this. The real estate market, staging your home, finding the best home
inspector those types of things and anything that would expire time wise. So a featured listing, open
houses, special events. Information about the real estate market that’s gonna change all the time. Those are gonna be post for me. My pages are gonna be
my homes for sale pages. All of my IDX pages, all
of my community pages and of course my about page,
my home value offer page. Contact us, testimonial page
like those anchor pages. Everything else typically is
our blog post on my website. Anything article related is definitely gonna be a blog post. But it doesn’t have to be but I do like how they work
under the category structure. So if you were to start a basic blog post, a basic blog tomorrow
let’s see you don’t have. This is what I would suggest
for a real estate website that you have a category
called buying a house or it could be buying house in
and you have your main area. But if you cover a lot of areas
just through buying a house okay and then underneath
so that is a category. Where’s my bullet points there? No, okay, let’s go look
real quick at my blog site so we can follow along. If I go to new blog post, on the right hand side here’s
all my blog categories. And as you can see I
have parent categories and child categories just like if we were doing a new page. I didn’t show you on the back end. Over here, here is all of my pages and when they’re indented,
they’re child pages. So you’re able to see the
parent pages and child pages. For example here is live in Las Vegas. Oh these aren’t regular pages. It’s showcase pages if you have a brew or actually the neighborhood pages, and they look like this. So that you can see I
have Henderson schools and I have all the child pages. Let me go down to file
something like Green Valley. This is a neighborhood. It’s underneath Henderson
which is underneath locations and then underneath Green Valley, I apply bedroom, homes,
I have neighborhoods so you can see lots of that in action. Parent page 890444, child
pages are all the prices and I’m still building
these out aggressively because we just launched this in August. Now on blogs instead you have categories. So just like parent pages,
you just have categories. That’s all you have to remember is a parent page and a child
page, category and a post. Parent page, child page
or pages on blogs category and post is all you have to worry about, but you can have a category
of a child of its parent. It looks like this add a new category. I might have investing and
then I’m gonna put that underneath buy house in
Las Vegas or home buy. You see how that works? So more niche focused. So the top structure is buying a house, underneath that I’m gonna have investing. I’m gonna have maybe if a store comes. You should only have a category on its own if you’re gonna build multiple
posts in that category. You’re only gonna have one blog post ever on how to buy a historic home. Just put that as a regular post in the buying a house category. It doesn’t need its own category but if you’re gonna be doing
a ton of articles on investing in a home, it should be its own category. If you’re doing kind of
articles for first time home buyers or for military buyers. Then you wanna have your own category. So your next one I would
do is selling a house and you only wanna have categories in here if you’re gonna be writing a
ton on one particular topic like selling a house short sale. Back in 2007, I wrote,
wrote, wrote on short sale so I needed its own category. And then down here and
you can move these later but if your site structure
includes that permalink up here, you’ll be doing redirects just like you would a would with pages. If it doesn’t then you
can move your categories around however you want
to later, no big deal. But mine does not on my blog but if your blog includes
a permalink structure that includes the
category in the permalink then you have to do redirects and you can study my lessons on redirects. All possible but a real
pain to do later okay. So then, I’m gonna do one category. I’m gonna do a hyperlocal so I’m gonna do living in Las Vegas and
that’s gonna be its own and then I’m gonna do living in, best of and that’s funny, I always
forget what’s the other one. There’s three, I’ve been
making too many videos today, I’m forgetting stuff. Okay underneath living in,
you’re gonna have things like, you won’t have other
categories underneath it, but you’ll have posts like transportation. Living in Las Vegas, the weather. Living in Las Vegas, the jobs, Living in Las Vegas, the school system, but they’ll all go under this category. But those are the individual posts. On your best of, oh I
know what the third one was things to do. Best of you’ll have things like, this one might actually
have multiple categories. So for example, food,
I have a lot on food. So I started with best restaurants and then all of a sudden I
found myself writing a bunch so I started doing best
buffets, best pizza, best Sushi and so those all go under the subcategory,
restaurants of best of. Then you might bets of the shows, best of places to work,
best of shopping malls and those you can do best
of according to reviews. You can do your own best of list. You can do your own study, send out a questionnaire,
Facebook group whatever. Things to do, so under things to do, you’re gonna have post to say things like things to do for free
on a date for Christmas. So all of your hyperlocal things to do go under that category so
essentially your blog post. Your categories are
things that you’re gonna write multiple blog posts on that are gonna fall under that category. It’s okay to move them later but you may have to do a redirect if your category is part of
your permalink structure. It’s okay if you mess up, you could probably fix it later. Again watch my especially if you have yos to redirect are super, super easy. If you have the WordPress plugin yos. And so basically that your lesson today on how to build your website structure for your real estate pages and your blog post and articles.

4 thoughts on “How to Build a WordPress Real Estate Agent Website Structure | 2018 | [29:31]

  1. what about the hierarchy for the listings themselves? For example, your Las Vegas url is However if I select a property in Las Vegas on that page, we see   The listings don't follow the same url structure. Does this matter for SEO ?

  2. What WP theme are you using for your website

  3. Great Video!

  4. 8 Steps You Need to Do Immediately After Starting a Website

Leave a Reply

Your email address will not be published. Required fields are marked *