How Real Estate Agents Can Close More Deals with FSBOs

How Real Estate Agents Can Close More Deals with FSBOs


Hey are you a REALTOR® trying to grow
your business by going after for sale by owners but you’re struggling to get the
job done? In today’s video I want to show you how your magazine can be the
difference maker in helping you close the deal. Alright, so FSBOs are a great source of leads for your business and if you remember from previous videos I let you know that you really should be prospecting around 50 for sale by owner leads at a given time. And so you always
should be keeping your pipeline full, but in today’s video I want to talk to you
about what you’re up against from a mindset perspective. You really are up
against a bad impression of real estate agents. What I mean is this person chose
to sell their house on their own and the reason why is because they don’t
understand the value that a REALTOR® brings to the table. Quite frankly they
kind of just think you put a sign in the yard or maybe put it on internet sites
and they think they can do that. This is a perfect opportunity for you to
leverage the power of your magazine. One of the greatest value propositions of
the magazine is the quality. How it makes you look, how it makes your brand stand
out. So what I want you to do is I actually want you to go to the FSBOs
that you’re trying to prospect. Drive to their home, you have their
address. Drive to their home, introduce yourself, and give your magazine as a
takeaway. I have received tons of testimonials from agents who have done
this and what it has done is it allowed them to have the opportunity to showcase what they bring to the table versus their competition or something that they
can do that that for sale by owner can’t do. I’ve even had agents tell me that
they have received call backs based upon just leaving the magazine as a takeaway
because of the quality. Now if you show up to that FSBO and that person’s not
there leave your magazine. Write a little sticky note on it let them know that you
stopped by and that you just wanted to let them know that you’re available to
help in any way. I’ve had testimonials come in where agents have done just that
and receive callbacks from just leaving their magazine. So guys there you have it
there’s a unique way for you to use your magazine to set you apart and help you
close that FSBO deal. If you like these tips, subscribe to our YouTube channel,
comment below. Let me know your successes and failures I always want to share them
with the audience. Check us out on Facebook and Instagram, but most
importantly take action on this today!

Leave a Reply

Your email address will not be published. Required fields are marked *