How Much Can You Trust a Real Estate Agent | Buyers Agents Sydney | Good Deeds

How Much Can You Trust a Real Estate Agent | Buyers Agents Sydney | Good Deeds

(rhythmic instrumental music) – I’ve been working on an exciting project over the last couple of months. It’s a podcast that
explores buyer behaviour. And we’ve been interviewing
sales agents and auctioneers to find out the specific
strategies and tactics that they employ to
influence property buyers. I thought I knew all the tricks, but I’ve been amazed at what I’ve learned. The podcast is called
The Elephant in the Room, and you’ll find a link
below, please subscribe. Now, there’s a current movement amongst the better sales agents towards professionalism
and buyer engagement. All in all I think this
is a really positive move. However, I must warn
property buyers that even in the face of increasing
levels of professionalism there are some compelling reasons why you can’t trust real estate agents. Buyers need to understand that
sales agents are in a quest to make themselves and their
services more relevant. Particularly, as they contemplate potential disruptors to their industry. Many professional agents are
now taking specific steps to assist buyers, even when
the buyer is interested in a property that they’re
not selling themselves. And buyers are often happy to free advice, so they’ll lap it up. The thing is an agent’s advice will differ depending on whether they
are selling that property or another agent is selling it. Many agents I’ve been speaking to explained how they advise buyers who are looking at other
agent’s properties. They will be more objective. They will point out the pros and the cons. But when it’s their own listing they are not going to
be quite as objective in the way they represent the property. Even the best-intentioned
agents can’t help but be biassed because their livelihood
depends on a sale. They are more focused
on objection handling, and emphasising the positives rather than dwelling too much on the negatives. So it’s important to
realise that if an agent has been giving you free advice on other listings in the
area, they have been building your trust over that period of time. So your guard is down, and
when they have a listing that suits your needs you are
going to be less objective, and therefore, less judgmental in your assessment of that property. This can also weaken
your negotiation stance. This is why you need to be very careful. Very good agents are very
good at influencing you, so the next time you find
yourself getting free advice you have to really consider how much is that free advice really costing you. Now, I’m not here to say
that sales agents are bad. They have a job to do, and that is to sell the listings that they have. Working with and gaining
the trust of buyers is part and parcel of that process. They also have a bit of an image problem, in some cases that’s well-deserved. And there is a new breed of agent that’s really focusing on buyer engagement and influencing strategies
in a way to overcome that. To be successful buyers need to understand what they can believe and
who they can believe in. They need to understand
what’s really going on. The mistake that many buyers make is that they don’t know
when to believe the agent and when not to believe the agent. The safest way, of course, is to engage somebody to act on your behalf. But if you prefer to go
it alone share the love. Make sure you get an
equal level of service from a number of agents
in your chosen area, and then compare what they all say about any property you’re interested in. If you like what you’ve
heard in this video, please click on the like
button and share it. (rhythmic instrumental music)

One thought on “How Much Can You Trust a Real Estate Agent | Buyers Agents Sydney | Good Deeds

  1. if the same buyer is going to look at same property with different agents hes just wasting time , its better to work on exclusive listings. seller knows you well and any agency can introduce buyer to your listings.

    Great saying

    "Buyers are Liars"

    they will never say what they really want

    Great Video

    Love from Dubai

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