Door Knocking Guide: How To Start The Conversation

Door Knocking Guide: How To Start The Conversation


what’s up everybody this is bc welcome to another video now i wanted to do this as a continuation for some of my other videos about door-knocking and this is gonna be applicable to more than just door knocking I just wanted to specifically I guess you can say target door knocking because this is a commonly asked question and people continuously think that you know when you go door to door and you’re over the phone that you have to like to say something wildly different so that’s lesson number one is whether you’re calling or door knocking if the dialog changes it’s it’s very minimal right if your door knocking you’re obviously not gonna say hey I’m calling you because alright basic change that’s it because a lot of people ask me Oh does the script really change not really right only a few words like that maybe a few minor tweaks what’s more important right is what’s not said meaning your body language are you smiling or you’re giving off a good vibe are you open right things of that nature okay but specifically in this video we’re gonna cover the linguistics what to say my door knocking product has all the body language tonality and all that stuff that I always preach is more important but since you guys want specifically what to say I’m gonna give you a video with what to say you knock or you call right immediately you have to make sure that before you even knock on the door you have to internally make sure that your vibe is good right you may encounter somebody who is very enthusiastic you may encounter people who are low on the emotional tone scale or anywhere in between you have to be prepared for it however you yourself always have to be pleasant you have to have a smile on your face you can’t go in there with like a Nikolic resting bitchface you can’t have that I used to have more of a serious face you know but you got to get rid of that you have to understand that people are already for the most part in a disempowered State or lower right they’re not happy they’re not cheerful most people right and you would agree with me on that I know that so if you come in already kind of negative or with that vibe you’re gonna kill it because nobody wants to talk to somebody who’s gonna bring them down we do want to talk to people who will uplift us unconsciously right we don’t consciously say oh I want to talk to be words natural they attracted to it so when you knock or you call they open the door and you’re smiling enthusiastic right not overly but you know you just have a pleasant look to you and then and you smile and you seem warm and receptive they’re gonna be open to to speaking with you okay so when you start say something so I have my cat here say ah that hurts say hello my name is so-and-so right now this is the key don’t give your whole name don’t say hey my name is Tom Jones say hey my name is Bryan I’m with blank you wanna a lot of people try to like do a bait switch and try to not tell people they’re a realtor or you know a vacuum salesman or whatever it is or solar panels tell people who you are and be straight up just be direct hey it’s Brian I’m with Keller Williams reason I’m stopping by is boom okay that’s the tip make sure you get the reason that you’re stopping by right now you don’t technically need a reason you just need to state it I was in the area giving everybody a market update I am letting you know that we just sold mr. Johnson’s house around the corner and here’s a tip for you Realtors if you are gonna say that you just sold or listed a home speak in a way that’s conversational to people and that seems familiar to them don’t say hey we just up stopping by you know the reason I’m stopping by is we just listed five five five six Elm Street it’s 3-bedroom 2bath don’t say that say hey I was popping by to let you know we actually just put up your neighbor mr. Johnson’s home for sale that second one is gonna hit them a lot better than the first one the first one you just sound like a robotic salesman the second one you’re saying the same thing but now it’s more personable hey it’s my neighborhood mr. Johnson’s house so instead of attacking the fact that you’re a salesperson if they want to they’re thinking oh it was mr. Johnson or oh okay right it’s more familiar it’s more warm right easier for them to connect with okay now from there you want to make sure that you have basic questions right the scripts that I always tell you guys I’m Mike Ferry and Kevin Ward scripts they’re very simple right how long have you lived here right where did you move from how did you happen to pick this area if you were to move where would you go next right those are like the bottom four questions but depending on what your approach is I always recommend you guys do a hot market right letting you know we’ve had 36 homes sell here in the last 30 days did you know that yeah and the crazy part is is you know they’ve been selling above asking whatever that line is or whatever it is that datum that you want to focus on you say it and the reason that one works linguistically is you’re giving value and most cases law of reciprocity kicks in and they’re more likely to engage with you because you’re not just asking for something you’re giving a little bit of value alright so from there you say hi the reason now if you guys want a quick tip this is something I picked up from a body language and pickup ride the Pick of Arts the science is you give a false time constraint right the false time constraint is something like hey I’m only gonna be a second or oh you know what I got two quick questions for you then I’m gonna leave you’re letting people know that you’re gonna leave you’re giving the illusion of leaving right because the first thing people think of I do and I know you do too when somebody like a salesperson approaches you is dang how long is this dude gonna be here right that’s immediately what you’re thinking so you pre handle that alarm by giving a false time constraint okay that’s just a little bonus I’ll sprinkle in for you guys dude you’re crawling all over me get off me oh sorry my cats on my back I don’t know if you can see him okay you can’t so throw in the false I’m too straight right hey my name is Bryan I’m with Keller Williams reason I’m stopping by Pardo I’m only gonna be a second boom right that falls huh constraint you can do the throwing right at the beginning or maybe after that first question and they respond you throw it in right that way there’s that element or illusion of you leaving and they’re more calm from there you get into the body of the script but a lot of people think like you have to sit there and like build extra rapport and all that I’m all about efficiency ladies and gentlemen if I can give you mics it it would be talk to them respect their time respect your time ask your four or five questions and that’s it right don’t over complicate it you don’t need to take anything special with you you don’t need some magical freaking script stop lying to people right I know there’s like a script out there oh you know I was actually stopping by because I need your help would you mind dadada would it offend you if that’s that’s dude that that’s so weak I can’t believe those are actual scripts and the reason I don’t like that one is you’re lying to people something might because I need your help and that one I think you don’t introduce yourself in the beginning of the script so it’s like to me that’s creepy why would you do that right now I’m not saying that my script is the perfect one but never come in baiting and switching people fooling them lying to them or trying to hide from them just be straight up with them they’ll respect you more you’re gonna be more professional and your dialogue with people is gonna be a lot more polished and not like creepy or awkward because they’re just being straight-up people appreciate you being straight up right how many times have you just been blunt and honest with somebody and they’re like you know what I don’t like it but you’re right I appreciate you being honest that’s kind of what we’re doing here right stop buying into these bait and switch techniques or oh I have to hide that I’m a realtor or that I’m a solar panel person it doesn’t matter someone’s gonna slam the door on you or hang up on you they’re gonna do it anyway okay so keep it simple now at the end of the script if you feel like they’re interested right or if you feel like hey they’re not an opportunity now but they will be later this is where you have to get their number right so what I’m gonna tell you in regards to getting people’s information is you have to picture in your mind a win-win situation a win-win situation if it just looks like you’re taking their number and they’re not getting anything in return then why would they give you their number right that’s one number two you can’t ask permission to get somebody’s number you have to be assumptive this is another tip for you people who are new to sales or haven’t really gotten it yet you have to be assumptive and lead when you sell right you can’t be asking for permission Oh would it be okay if I got your number or can I get your number at know you’re asking permission don’t do that right so one one example that I would use is let’s say they’re interested I’m like okay great let’s keep in touch and what I do which is one of many methods of getting their numbers right my door knocking product has a very range of specific one but this one that I can give you is cool what’s your best contact information I hand them my phone what’s your best contact info right that’s one that I’ve used before but you have to get to the point guys we’re number one you’re comfortable I know a lot of you will say pie I get so nervous when I ask for the number well do that a hundred times and all of a sudden that element of discomfort is going to be gone but I can tell you this if you’re uncomfortable asking them for their number they’re gonna feel that and they’re not gonna give it to you because unconsciously they’re I don’t know something’s wrong here right what’s your best contact info man hand them your phone right that’s a great you know I’ll text you my information just so you have it all right there’s a whole dialogue that goes with it before like great when it comes time to buy solar panels or move do you have a person that’s go to why do you have a person and most people are gonna say no right they may say yes my cousin but it doesn’t matter great I’ll be your backup whatever it is you just have to have dialogues and answers for these particular things then hey okay great what’s your best contact info boom and you hand on the phone now you will crash and burn doing this you will fail I’ve gone through it guys it’s gonna take time to refine these skills going door to door and cold calling be willing to fall scrape your knee get up dust yourself off and keep going all right it’s very simple what explained in this video but it’s gonna require that you take action because you can watch this video over and over and over and you’re not gonna get anywhere right get out there and knock on doors and make calls and make it happen alright now after a while I remember the focus is building these leads grabbing them and then putting them somewhere in your database don’t just be so for the hunt today and just get the deal that’s great let that be your focus but be ready to collect people’s info follow up with them and then give business long term especially if you’re in real estate otherwise you’re gonna burn out and I mean I can think of maybe I can think of two or three times in my career that I’ve Doorn often people have been like ready then and I list their home within a couple days or a week it’s rare right maybe if you’re at a lower price point it’ll be more frequent but just have the right mindset when you go door knocking come from value have a good vibe have a basic very simple script and then if people are interested get their info okay that’s it for this one guys make sure you like the video subscribe share this one and also two things my two events next weekend ignition and modern sorry ignition and stand your ground both are on my website now under brightest telecom slash events we only have a few spots left I think it’s five for each one make sure you guys sign up you will be blown away because these live events are the real deal and they’re the best way for you to get this knowledge uploaded and applied immediately and last see my coaching program monitors success can’t talk about it enough you get so many bonuses so much value it’s only $97 a month and it’s your blueprint for the lifestyle of your dreams and the life that you no you deserve okay see you guys

100 thoughts on “Door Knocking Guide: How To Start The Conversation

  1. 💥🔥👍

  2. Hi Bryan, how many doors or cold calls would you recommend doing in a single day roughly in a single prospecting session?

  3. oooo handing them the phone and leading them to put in their number is something i’m gonna try tomorrow for sure! thanks for the tip

  4. These videos help man! I shoot for the information(about the market) aproach and I've had great responses so far!

  5. Hey Bryan, would you skip houses owned by active and working realtors ? (If you knew for certain).

  6. Bryan, thanks so much for these videos . Every time i go door knocking I play your videos to give me that extra pump. Im a new realtor, when i get my first commission check , my first investments will be your products just because you have helped me so much and I know I will get great value from them also!

  7. He goes off of Jordan Belforts straight like system

  8. That shirt is a 100% fuck no man

  9. Great information

  10. How do you get past all the darn "no soliciting" signs? It seems about every other house has one.

  11. One word for your videos Bryan….VALUE. Keep up the great work.

  12. 1:38 “resting bitch face”. 😂

  13. Hi Bryan, I am a part of Modern Success and have recently joined Toastmasters. You are full of good things. Thanks for sharing and caring.

  14. "You will crash and burn." Love it, held my first open house last week and knocked on 100 doors the three days leading to it. Crashed and burned on 10 of the 12 people I talked to. Took the rejections with a smile, didn't care, and I will only get better.

  15. Thank you! I enjoy your info very much!

  16. Hi Bryan!!!! I been watching your videos for quite sometime. I just got my license and find your videos very insightful. Thank you!!!!!!

  17. WHAT WAS THE WEBSITE LINK FOR THE MARKET REPORTS?

  18. Where should I look for scripts?

  19. Good ,as unusually very helpful .

  20. These videos are pure gold. Feel free to keep uploading them. GREAT info!

  21. I use this app when I go out door knocking …. DoorKnockerPal

  22. How is this want one? "So do you need you car to be washed or just want to help my chorus class? Well for $20 you can get a $20 gift card to Sam's car wash we get 50 percent of the money which goes to helping my chorus class for better lessons and better eqipment to Improve us" I need to know sssomone tell me pls

  23. "I need your help" is a definite no-no. People don't give a shit about helping you. It's actually a turn off when someone asks for help. They want to know what you can do for them.

  24. I have been surfing online looking for videos like this, and I don't stop by in many of them, but you sir, your face and your energy proves you know what you're talking about and I respect you for that and I am forever grateful for this video.-

  25. I've talked to several agents at my brokerage who don't use scripts when they door knock. They seem to think that it's more natural when you play it by ear. Bryan, what's the disadvantage in just having a conversation with a home owner?

  26. Hey Bryan, Just got my license recently and watch your videos almost 4 hours a day alongside Tom Ferry, Cardone, Gary V, etc. In other words, love your material. QUESTION: How can we find the "Do Not Call" List to avoid a $16k fine to our Brokerage?

  27. 4:55 wow. shocking

  28. Dude you have a lot of products, damn I admire you more now. Thanks man really you are one of my mentors

  29. yous should join rsd, you would be a great game instructor. lol

  30. thank you for the Video, its very helpful.  cause that's my first door knocking job and been looking for a pitch and you make it plan and simple.

  31. What scripts do you recommend?

  32. What the hell is a realtor going door to door?

  33. I love your motivation and your positive energy! Rhonda DuBois West USA Realty

  34. This guy is diamond

  35. Great info!! I just hate the ads very annoying and disturbing

  36. I just started door to door today so pumped to get started but literally only two people even answered their doors lol. I knocked on about 22 door and only 2 people even opened door. 1st was a renter(my company only works with home owners) and 2nd I came close to closing with but my lack of experience let her slip at the end. However I'm not down about it. I almost had a sake on my first day. Could be actually gotten one if wasn't too cold and people answered their doors 🙂

  37. The thumbnails looks like a GTA character lol

  38. This was very helpful thank you.

    What would be some good questions to ask that aren't "pushy"?

  39. This is perfect! I just got my license and was lost on this subject

  40. Thanks your videos help me canvas for roofing. Bro,is that a spartan helmet in the back?

  41. hi i like your style

  42. Lol the scripts that are bs out there crack me up

  43. 3 lead phone numbers and 1 appointment from knocking 30 doors. This is by far the most effective way to get clients.

  44. Being the observant cold caller, looks like you’re quite the historian. I saw the ancient Egyptian artifacts on your shirt. But second, I saw the Roman helmet a couple times in your video. Bad ass helmet!! I can tell it means something to you. Yes, yes?

  45. What do you say when you say in the awkward moment when you hand them your phone and they DONT want to give their information?..

  46. Today I door knocked for the first time. I wanted to throw up, I was very nervous. I sat in my car before I went to battle & I watched this video. I just want to say Brian you’re a true leader. Keep doing what you’re doing! ✋🏼🏆🙌🏼

  47. What happens wheb you run out if doors to knock on in youre area?

  48. I’m never knocking on a door.

  49. video with all LINKS TO PRODUCTS, SERVICES and AFFILIATE opportunities

    https://www.youtube.com/watch?v=L8IoelC9hbo

  50. Resting bitch face 😂 this is so me ! Good thing I’m taking notes and learning before getting started ! I’ll be taking my exam soon

  51. Great tips. Sub-consciously

  52. What have you found more effective? Cold calling or door knocking?

  53. Love your vibe!!

  54. You should have introduced your cat.
    Cat script goes something like this: Ah, ( picking up cat and petting it) This is my cat ( cat's name insert here ) Cut cute pet pet and put cat down or out side.

  55. Bryan, I have watched many of your videos. I am new realtor for the state of Arizona and I have some experience on sales. I have to THANK YOU man!!! you hit most if not all of the key points to succeed in this business. Thanks!

  56. Wow Bryan…thanks so much for your time!! I watch and enjoy all of your videos!! Keep on sharing!

  57. Everything else great except this part. 10:50

  58. THanks a MILLION!! Great video!!

  59. I'm a fairly new agent with KW and I'm addicted to your videos! I have learned so much already and feel like I have gotten all of the answers I've been searching for. I've cold called, door knocked, and have done quite a few open houses, but felt like it was all getting me nowhere. It's like you have read my mind and now I feel like I can tackle these things with success!! THANK YOU BC!!!

  60. Thank you!!!

  61. Additional Door knocking tip.. don’t wear that shirt

  62. Good video! you mentioned tone scale, where are you onlines at?

  63. 5:28 there was no cat… Poor Bryan is losing his mind 🙂 lol

  64. say no to any door salesman, is more likely a con artist

  65. Hey Bryan, I went door knocking for the last 2 months and all I did was hand out business cards. Last week I started asking these questions (from your video) and I got 2 potential listings. One should list one in a couple weeks… Thanks for your help brother!

  66. I went door knocking for an hour yesterday. I had a really fun time and I got to meet some really nice people. I don’t even have business cards yet but I gave them my name on a sticky note 😀 I think it’s really important to get out there & BE SEEN. In 1 hour I hit 10 homes & I had FUN! Make it fun! Make it something you look forward to! Thank you for your advice!!! 👍🏽

  67. I'm in recruiting and have worked with a trainer that teahes that "I need your help" line. To me it sounds desperate and LAME. No one wants a random call from a stranger asking for help – no matter how altruistic they may be – and especially after they realize you're there to make a sale and not actually needing help. People know when they're being played. And they don't like it.

  68. Hi this might be a silly question but im barely becoming interested in realestate but loving it so far and wondering where i can find scripts mr. Casella keeps refrencing?

  69. BC would it be a good idea to offer a $500 Home Depot raffle each month and all they have to do is give you an email to follow up if they win and then ask them to go like your FB page to be entered….just throwing this out there….I have a nice leave behind that I plan to use for door knocking but I wanted a nice value driven way to get their email or phone number by offering something of value…LOVE all your videos man! You are where I want to be!

  70. I did my first door knocking today! It went great. They took my info and I got theirs. Thanks for all your education and help!!

  71. where can i find the scripts

  72. Would you recommend going door to door or skipping a few in between ?

  73. I liked that you had the earrings in it makes you seem like a regular young person and not a cookie cutter drone salesman. I'm always worried about losing myself in my career and I appreciate you expressing yourself.

  74. first time doorknocking today did it for an hour before i got mentaly destroyed, only 3 people answered the door, got 0 contacts, live in texas every house has some sorta gun sign that says no visitors, was extremely stressed out, going to try a friendlier neighborhood in the city tomorrow

  75. Hi never door knocked but gotta try it

  76. WHO WANTS TO PRACTICE ROLEPLAY PROSPECTING, SERIOUS PEOPLE WHO WANT TO IMPROVE ONLY. SEND A TEXT TO 585-623-9355 so we can setup a time

  77. I bet he gets a lot of women 😂

  78. How to smile 2:13 😂

  79. THANK YOU for saying that about those scripts!! We can't change the perception of shady agents if we continue to bait and switch. GRRR.

  80. My father always told me to never let a Roman into your house.

  81. great info! THANK YOU!

    What if u said that was ur last copy to som1 who could lead to more biz?

    If they say no at first then ill say okay here you are i may have extras nearby

  82. Do you door knock on private sellers or other houses for sale?
    Fyi Im studying to become a realtor.

  83. I need more information about your products.

  84. This is a general question for everyone. Would you say it is okay to dress casually when you door knock? For example, I live up in Toronto and because it's cold, I tend to wear a sweater and jeans. Should you always wear dress clothing?

  85. Minute 2! Give your name and keep it straight to the point !

  86. Thank you ❤️🙏🏼

  87. I want to see more cat time. I could see the Cold Calling Secrets from the real estate cat" series taking off like a rocket. LOL

  88. I just got my broker license a week ago, and just joined with Coldwell Banker here in Oregon!! I’m originally from California but I love it here in beautiful Oregon 🌲I start my new job this week and all your videos are incredibly helpful! Thank you so very much for sharing the knowledge. I have lots of family down in Cali so I’ll send those with RE needs your way 💫

  89. Solid basic and proven techniques.

  90. How many numbers can you typically get per 20 contacts at the door?

  91. So Brian got a question do you or did you do door knocking during the weekdays or was it more of a weekend thing

  92. Watching this gives me anxiety…🤢. I did subscribe, thank you 👍😊

  93. thumbs up because of the cat (and the video)

  94. How do you choose the neighborhood? I assume your demographic changes with your experience, but I also don’t want to start in ‘the hood’.

  95. Door knocking is the best. I do about 6 hours a day… and trust me it pays off! Takes time to generate leads but if you stick to being determined and persistent it pays off. Bryan is absolutely right… You never ask "CAN I HAVE?" you approach it in assumptive manner.. "Let me get your email and best contact number". People appreciate honesty! Bryan great video.

  96. Lol. Honest truth!!! Hilarious! Keep it Simple 😅..

  97. Door knocking really works. Thanks for the tips man.

  98. 5556 Elm st? My aunty lives there. She hasnt mention anything to me about selling putting her house on the market. hiw did you get her list. no im joking. Thumbs Up.

  99. Scary! Do not like the door who is behind there.. Plus the fear of dogs for me is too much. But that is great if you could do it.

  100. So when you start say, “ahhhh it hurts."

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