D Magazine Top Real Estate Agent Barbara Arredondo- Full Episode

D Magazine Top Real Estate Agent Barbara Arredondo- Full Episode

pbt (ueamuc)si – [Brittany] Barbara Arredondo
was named D Magazine’s top real estate agent
in 2018 and 2019. Tonight she’s
joining us to share how she’s built a
successful career based on courage, confidence
and her core values. (celestial music) – Hi, I’m Barbara Arredondo. I’m your residential
real estate agent with CLAY STAPP+CO. I’m self motivated, resourceful, insightful, a problem solver, I’m a creative thinker,
and action oriented. My values are the A, B, C and D. Accountability, bravery,
courage and decisiveness. The real me shows up every
day, I’m not fearless but I have the courage to face
the things that frighten me. I rise up to the
occasion and take risks rather than sit comfortably, where the fear
wants me to remain. I hold the keys to my truth. It’s an honor to
serve my clients, every person who
hires me experiences It’s highly likely their
sell, purchase or both will be the most expensive
transaction of their life. Regardless of price point,
the entire experience with me will feel like you have
your own personal concierge. What are my peers not doing? I fill the void with launch
parties; social shots; hiring specialized
photographers, connecting through
visual content; partnering with other agents
and leveraging their strengths. I want you to think of me when
you’re thinking about moving. – We’re here with
Barbara Arredondo, Dallas’ top real estate agent. That’s why we have
the D Magazine here, because you were named
the top real estate agent in 2018, and 2019,
right, Barbara? – Yes, I was, and I’m
just so excited about it. – You literally blow me away. – Thank you. – Just in the conversations
that we’ve already had. You know, I am so inspired
and I can’t wait for you guys to hear more about
Barbara’s story. So Barbara, let’s kinda
start at the beginning, because you are,
you’re so successful, you’re so accomplished. But in the beginning,
just like the rest of us, when we start off
with something new, you know, during
that transition time, you had some things that
you had to overcome. So, will you kinda
share that with us? – Yeah, absolutely. So, before real estate, I worked for several
different companies. But I moved to Dallas, so
I’m from Houston, Texas, and then I moved to
Dallas for a position at Texas Instruments, and
I worked there for a bit, and then transitioned
over to Sprint, and so that’s my
background in technology. And every year they
were laying people off, and I was like, okay, when am I, you know, when am I
gonna get laid off? I’m sure it’s gonna happen. – I bet that was scary. – It was very scary,
and it happened, you know, when they
were laying off, it would always be around
Thanksgiving, worst time. – That’s horrible timing. – Yeah, because, you know,
people were looking forward to spending time
with their family, but instead, you’re like, ah, better not spend too
much money because, you know, holidays are rolling around.
– It the– – They’re expecting gifts, I
wanna do the best for them, but I’m probably
gonna get a pink slip. – Oh my gosh, Barbara
that’s horrible. – Yeah, that’s the way it is. – Oh, my gosh–
– I got through it. – So, when you were
having this experience and thinking about
potentially losing your job, when did real estate
come into your mind? Like what first inspired you? – Well, just a lot,
well, really, what before I came to Dallas,
so I left Houston in 93, I was on a trip with
seven of my girlfriends in London, England– – That sounds fun. – It was a lot of fun. And so then I decided God,
if I don’t do this now, like I’m never going to
travel, I’m always gonna work. So, I decided I would
go back home to Houston, I’d work, save some money, and then travel back to
London and live there. – I love it. – And I did it, so, I was
there for three years. But when I was there I was
very poor, so (laughs). – Well, you know,
hey, it happens. It happens to the best of us. – So, I was like, okay,
where am I gonna live? – Yeah. – So what I did, I decided. I don’t know where
the idea came from. I think when you’re, when you
don’t have a lot of money, and you’re trying
to figure it out, and you have an
entrepreneurial spirit, you’re like, what can
I do to raise the funds so that I can stay where I’m at and live my dream
for a little bit? – Right, necessity
breeds invention. Sometimes it’s a
blessing in disguise. – Yeah, I mean, you
just, you don’t know. And I don’t know if
it’s like desperation or something like that.
– That’s a good motivator. That’ll get you going. – Oh, and it did.
– Okay. – I was like I’m not used to– – That’ll figure it out.
– Not having money, so I was like, well, I don’t
have, I’m not gonna have. The money that I did take there, I knew that I was gonna be
there for quite a while. So, I was, how do I still save my money, but you know, get a job and try
to make money somewhere else so that I can have this little
pocket in case for you know, an emergency, or
something like that. So, what I decided to do
was, put an ad in the Loot. I found a five bedroom flat, and I rented out the
four other bedrooms, and then those bedrooms,
they paid for my rent on my space. – That’s so smart.
– So, I got that, essentially free. – So smart.
– Plus a little bit more. So that’s how I kinda lived. But that’s really when I
came back to the States I just knew like, this
is something like– – Yeah.
– It was like a little bug. – Like that worked
for me back then, and the rest is history. Now you’re in D Magazine. Can we show everybody– – Yes, yay.
– The article, the piece on you,
your beautiful photo? All right, and this is
your beautiful photo. Oh my gosh, okay, so
tell me about this shoot. Tell me about this day. How did you feel when you
were taking this photo? – You know, it’s
like I feel today. I’m just who I am,
and I accept that, and I think that it’s things
are just so much easier when that happens. Because that photo shoot
was about 30 minutes. Before yes, I was kind
of a nervous wreck ’cause it was a big deal. I knew that this magazine
was gonna come out and I was gonna have this ad, and it’s like bam in your face. And I’m like, every
time that happens, like this is exactly what
your goal was for 2019. – It’s kind of surreal, right? – Yeah, it’s like just
like lean into that fear and just do it,
and I just do it. – And you just did it
and look at you go. – Did it, yeah. – Would you say that empathy
is one of your greatest strengths or tools that
you use in your business? – Absolutely, but I also know with empathy, yeah, I have to
watch it for myself. Because, you know,
empathy can be– – I’m the same way. – You know, it– – You can get a
little too, yeah. – Yeah.
– You have to be balanced. – That’s right, and
so I started working with a business coach
a few years ago, it’s probably been
about four years. Her name is–
– I love this story. – Gingerie, love her to death. And I knew that I didn’t
need a real estate coach, I didn’t need a sales coach,
’cause I know how to do that, all day long, and I’m also
very self sufficient, you know? So I can, I don’t
need a boss to tell me to wake up at this
time, to get this done, and here’s your next action
item, I know what to do. But I needed someone
to help me get out of that emotional
block that I was in, that I knew that I was in. And that’s, it’s so good
to listen to yourself. If you know that
you need something and nothing else is working, and you’ve reached a
level in your business to where you can’t have
free mentorship anymore. – Right. – A business coach will
take you to the next level ’cause you pay them to tell
you what you need, right? And what you don’t need. And a lot of that, like all
of that unsolicited advice is something that you paid
for, so they’re gonna be like very honest with
you about what you need. So, that was very helpful
whenever I started working with a business coach to
help me with that empathy. – Mm-hmm, so what were
some of the things that you learned from
her, that you were like, “Okay, wow, this is
really different” or “this is changing
the way I do things”? Like what were some
of the best things that you learned
from that experience? – Well, she she has this saying where like, you have code that you
need to de-install, and you have code that
you need to install. And I understand that coming
from Software Engineering, that whole development shop. I was like, oh,
okay, I get that. I understand that.
– Like this makes sense to me. Yeah.
– I have code in my brain that I’ve installed
over the years, and these are the things that
I think of myself, and so her whole strategy with me was, “You need to, let’s work on
the emotional part because if.” There are things that
I would say to myself, and I think we all do that. – We all do this, yes. – And so how do you? If you’re not sharing those
deep, horrible thoughts that you have about
yourself with anyone, then they’re just
staying inside, and so then you start
to believe those things, but you act in a different way so people on the outside
see you differently. “Oh, you’re so confident.” You know, “I just love how
like you say it how it is,” and “You’re always so
well put together.” But in the inside, you only
know what you think of yourself. So her thing with me was,
let’s write down every thing or all of those things that
you think about yourself. – This is such a good exercise. – It was the–
– We should all do this. But not easy, right?
– Yeah, it wasn’t easy. – Sometimes you don’t
wanna really go in there, and it’s like, it’s challenging. – Yeah, you don’t wanna
admit some of the things that you actually
think about yourself. – [Brittany] No, you don’t. – And one thing I’ll
share is, I told her, and this to me is
like really profound, so that’s why I’ll
share this one, but I said when I walk into a
room, people don’t see me. So, I was like,
super, like I was meek without really
realizing that was like the definition of
what I was being or– – Like you didn’t know
where it was coming from. – Yeah, like–
– But it was like part of how you’re
presenting yourself. Yeah, that makes sense.
– And I didn’t understand why, like that was so weird. And then, so like on one
side of it, it was like, when I walk in a room,
people they don’t see me like I’m invisible. And then on the other
side, she was like, like picture two columns on the other side of the
column opposite that. She was like, “What
do people tell you “about yourself
when they see you?” And I’m like, well, they’re
like so happy to see me and they’re, you know,
they like what I’m wearing, or they’re like, “We’re
so happy you’re here.” And so she was like,
“Okay, so from now on “all of these things on this
left, this is the last time “you’re gonna think
of these things.” – I love it.
– “And if they start “to creep up, I want you
to replace it with this, “on this right hand column.” And so I would just
do the exercises, like every single night,
like people, when you know, it would just, I’m like
people don’t see me. In my head, I’m like,
no, people see me when I walk in a room.
– I love it. – And it just,
after like 60 days, it really, really did
transform everything. – Isn’t that amazing how
those negative thoughts that we have about ourselves that could have
come from anything, maybe someone said something
to you when you were a child or at school or
whatever it is, right? But like somehow
that negative thought gets lodged in your mind
and in your belief system, and buried beneath
your awareness. And it’s so interesting
how that really does impact the way that you move in the
world, the way that you speak, the opportunities you allow
yourself to acknowledge. And I just think
that’s so amazing that you connected with someone that helped you to uncover them, and then you were
like living proof that when you do
own those things, let them go, replace them
with positive loving thoughts then you truly can move past it. I think that’s amazing. – Yeah, it isn’t easy,
but I really do recommend that exercise to everyone. That doing that,
like propelled me. I mean, after. So that first year, so like
three years after that, I mean, I doubled
my income every year and I truly, truly believe, like I was still
doing the things that I needed to
do to get there, and I was always doing that, but removing those negative
thoughts about myself and replacing them with things that other people
would say about me when they would tell me that and things that, how I
wanted people to see me, it just did a world
of difference. Now, I still get nervous
when I’m gonna go into a room full of people. But before I go into that room,
I always say people see me, they know I’m here. – I love that.
– It’s so crazy. – That is awesome.
– Yeah, it’s so crazy. And when I walk in I
just like, I’m like, yes. – And you feel it.
– I own it. – Oh, and yeah,
you own the room, you’re like embodying your
energy walking and feeling good. – Yeah.
– That’s cool, I love it. I think that’s a
really good tip. You know, you also talked about the importance of taking
initiative and planning ahead and staying on top of it. Because, you know, just
touching on prospecting and finding people, what
other tools do you use or what is your
mindset around that? Like how often do you follow up? Because you’re also running
the business day-to-day, so how do you balance
that personally? – Well, you again, it
goes back to systems. I have a Monday through
Saturday system. And, in, I love you know,
the Apple iCalendar. I just create an event, and that event is
reoccurring every single day, Monday through Saturday. And it’ll show up the same,
so there’re theme days. I didn’t make this up, there’s
like tons of coaching on it. – [Brittany] This is cool, okay. – It’s for everybody.
– I need this. There’s like theme days where can?
– Theme days. – [Brittany] Okay. – Yeah.
– Nice. – So, I can prospect every day, but
in a different area. So for example, one of
my, there’re past clients, that’s one theme day. Anybody on me is the
second theme day. I save my builders for Friday, ’cause they’re busy
Monday through Thursday, and a lot of times they
won’t answer their phone, but on Friday, they’re
like wanting to get, you know, finish everything up and then leave her
home for the weekend. So, I’ll contact
them on Fridays. And so if you, in
any business, again, you can create your theme days, and how you know who
you’re gonna contact is, let’s say past client
day, that’s easy. I’ve got a lot of past clients, what I do is I just go down
the list, so one through 10. So, I make 10 calls
every single day. – [Brittany] Wow. – And two thank you
notes every single day, there’s always
somebody you can thank you just have to do it.
– I love that. There’s always
somebody you can thank. – There is, there’s times
where I’ve written a letter to Tom Thumb, cashier,
because for whatever reason, I couldn’t think of like–
– How about you’re– – Who to thank.
– You are so wonderful. Oh my gosh, like your gratitude,
and like openheartedness just comes through, like
with everything that you do. I’ve never met anyone else
in my entire life who said, “Write two thank
you notes a day.” – Yeah, two thank
you notes a day. If you do that, you really
do find the gratitude in those small things. And the way I make my calls
I’m always very to the point. And I tell this to the other
agents that I work with. One thing I don’t like
is when I get a call, and it’s a friend, or someone
I’ve done business with in the you know, in the past, and they call me and they talk, they ask me all these
questions, how are you? How have things been doing? How is this, how
is the conference? And how’s your mom? All of those, you know,
talking points to begin with, and then at the very
end of the call, they ask me for something
or for the favor. – [Brittany] And you
could probably feel it coming the whole time. – I could feel it
coming the whole time. But, and sometimes I have
been caught off guard with very, very good friends
where that’s happened. And nothing against them,
it’s just the approach, and knowing how
that made me feel, my approach is different,
I get right to the point. I’m like, hey, girl, it’s
Monday, I’m making my calls, you’re on my VIP list today. If you know anybody that’s
ready to buy or sell, or lease, will you give me a call or
let me know if it’s okay, if I can contact them, if you send me their
contact information? I get right to it,
and I know I’m like, I know you’re at work, this
is why I was calling today, I’m gonna go ahead
and let you go. – That’s great, so you
like save your gratitude and your catch up
moments for the gratitude and catch up moments and
save your business moments for you know, just you’re
just transparent about it so that people
always know you know, where they stand with you,
and that feels more authentic just to even hear you talk about the way that you approach it. – Yeah, and I’ve never had
anyone say that I know of like, “Oh, she’s just calling
me for business.” But I say it out front,
and I let them know, like, it’s Monday, I’m
making my calls today, you know, you’re a past client, it was so great doing
business with you, it’s been a couple months
since we last talked, depends, you know, like where
they are on my list, right? So, ’cause there’s 10 every day. So, I’m like, if you have anyone that is ready to buy
or sell, let me know, I’ll be happy to help.
– That’s great. – And if they have time,
then they’ll ask me like, “So, how are things
going, how are the pups? – Okay, right.
– You know, “How’s JP? “You guys do anything
fun for the summer?” So–
– (laughs) That’s cute. And then you can have,
yeah, the relationship. – Yeah. – So you know,
communication is key, right? It’s so important, it’s
the way that we’re able to get ideas back and forth and work together, and,
you know, at the same time, when you’re in the business
world, sometimes people are not always communicating
in a positive way, and especially, you
know, in real estate dealing with large sums of money and different personality types. You know, just being the
kindhearted person that you are, what have you experienced,
and what is your advice for other people who
think the way that you do? How do you handle people
when they’re not kind or they’re, it’s not
a comfortable fit as far as communication
and reciprocity? – Ginger pointed that
out to me and said, “Barbara, it’s okay
to have empathy, “but it’s not okay to continue
to have the sympathy.” Sympathy is good to a point. It’s like, I don’t like
to let go of people and like give up.
– Right. – But it’s not–
– I’m the same way. – It’s not giving up, you
know, she helped me with that, to see that it’s not giving up, and it’s just a point
where maybe things are not good for you. And boundaries are very,
very important, you know, to establish in
any relationship. So, I mean, even recently,
I’ve had, you know, where people have been
a little bit rude, or they kind of like try to insert little comments, you
know, that are not very nice– – I have experienced
that as well. I think a lot of us can
relate to that, yeah. – Yeah, so I’m very firm, I am a very firm person. A lot of people think
because my voice sounds like I’m a little girl or you know, I’m shorter.
– I’m like, went like this, like no, I
just mean, I’m like listening. Like, yeah, well,
you have a sweet, your demeanor is very kind and it comes across,
you read as really warm. So, I can see why some people
might mistake that for– – They toss it.
– You know, the kindness for weakness, but
you’re like, mm-mm. – No, and I let them
know, like, in a very like, again, firm way. This is what I need from you,
if you’re not gonna do that, then, and you’re gonna continue
to talk to me in this way, then you and I we’re done with
text, no more phone calls, everything will be done
in email in writing. And pretty much when I say that, like all of the attitude stops. – Wow.
– ‘Cause they just know. Like, you don’t get
to talk to me in a way that I will not
allow, and so now, the way you’re gonna
get to talk to me is just in email in writing. – Wow, I love that. – Then they’re like, “Oh, she means business!”
– Like, “Uh-oh, okay.” – Yeah (laughs).
– “I guess, we’re not gonna–” – Yeah, calm down.
– “Not gonna be able “to talk to her like that.” Yeah, and that’s, was
that something that you, you know, developed over time
with, I know that, you know, your coach probably
helped you with that. – Yeah. – But for other people out there who might be
struggling with that, who have a hard time
setting boundaries, what is your advice for them? Like, what would you tell them? – It just goes back to, I’d
say get a piece of paper, and write down the things that you take with you. So, when someone keeps
asking you for something, and you are the yes woman,
and you keep saying yes, how did that make you feel
when you said yes to that, when you really did not
wanna commit to that, but you still did it? How did that make you feel? I mean, it could
be one word, like, “Ah, I just feel like the
energy’s sucked out of me.” Not one word, but you know–
– Right– – Energy sucker.
– Like something simple like I can’t articulate it,
but I just feel depleted or something.
– Yeah, something like that. Those are the things
that you just go back and look at that list, it
doesn’t have to be long. I mean, it can be long, but you can do three
or four of ’em. And that pretty much is the
same theme that comes up every time you allow someone
to treat you in a way that brings up those feelings. And so then you know,
that next time you’re put into that situation,
that’s where you yourself, if you’re gonna feel good,
if you wanna feel good you gotta find a way to say
no, but in a nice way, right? Like, you know, “No,
we’re not gonna.” For me, I have to do it that
way, because in my position, I could be talking to
another real estate agent, and we’re already in you
know, in a combative type, you know, it’s a setup, right? I work for the seller,
they work for the buyer, we’re both gonna
defend our people, and so sometimes, you know,
those initial conversations, they don’t go very well. And right off the
bat, they’re like, “We’re not gonna do this,
and we’re not gonna do that. “And we want this–” – Feels like you’re like
in a mental boxing ring or something.
– Yeah, exactly. And so for me, it’s the
profession is already like that, you already know that this is
how it’s gonna be pretty much. – That’s great, and like,
as we saw in the video that, you know, we showed earlier,
you talked about accountability as being one of
your core values. – Yes.
– So you know, and I think that it’s
one of those things where it can feel
like a scary word, because like, we
don’t wanna mess up. But accountability is actually
a really positive thing. Will you talk to us about why
that’s so important to you that you express it as
one of your core values. – That is like the number
one, and for me because when someone trusts me
with the buy, sell, or both of their home, it is the
most expensive transaction that somebody will probably
make in their entire lifetime. And some people get the honor
of doing it two or three times or even more in
investment properties, but sometimes some people
you know, this is it, this is it for them, this is
their million dollar home, and it could be 200,000, I don’t care, everyone
gets treated the same, they get that
white-glove experience, because it’s a huge celebration. – It seems like you
know, a key theme in your philosophy and
just a common thread is, you know, do the right thing, hold yourself accountable, and then the more
good you’re doing, and the more good
you’re creating, the more it will
come back to you, and the more you can also
ask for from other people. So, it’s like really
that flow of energy, and keeping it you
know, keeping it working and giving before
you’re getting, and it’s really nice to
see and to meet someone, as lovely as you who is
as successful as you are. I feel like you’ve worked
so hard and built something, you know, behind the
scenes, and now it’s like when you climb to
the mountaintop, you get to like come back down and like share what
you’ve learned, right? Share the gifts, like, “Oh,
there’s a tree up there, “and there’s these
stuff,” you know? And so it’s like, I feel like
that’s what you’re doing, and I’m just so grateful
that you came to BZenTV to share your story and your
wisdom because you know, this community we wanna grow
and be better people as well. And it’s really amazing to have,
you know, a virtual mentor, like you that we can watch
and see your success, and implement these
tools that you’re using. I mean, it’s just,
it’s really cool. Ever since, you
know, we first spoke, I’ve already started to use
some of the mindset things that you told me, just
in our pre-interview. I was like, oh my gosh, like furiously writing
everything down. Because I was like, wow,
Barbara’s so inspiring, like about snfelf coidence. And, you know,
you’re such a light and that’s such a beautiful
gift to bring to people. – Well, than
– So thank you for being. k you. – Thank you for having me. It’s so good to meet you, and
I’m juo st shappy to be here. And I hope everyone gets
something out of this interview. – I think they will,
I know they will. Thispi esode is brought
to you by Madrid Media in partnership with
19 Production House: affordable, high
quality brand production for entrepreneurs, small
businesses and influencers. – If you are a business
owner, entrepreneur, real estate agent,
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One thought on “D Magazine Top Real Estate Agent Barbara Arredondo- Full Episode

  1. Keep Up The Great Content! Hitting The Bell and Looking Forward To More Vids 🙂

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