Cold Calling Leads – How Real Estate Investors use Cold Calling Scripts for FSBO Leads

Cold Calling Leads – How Real Estate Investors use Cold Calling Scripts for FSBO Leads


The next question will be answered in 20 seconds by our host Marko Rubel, a self made millionaire who bought and sold over 300 properties. He is one of the foremost experts in front of the National Real Estate Investors Association representing 40,000 investors nationwide . He’s listed in the prestigious Who is Who and well known in the business world. Here is the next question from our listener. Okay, the next question Marko, is from Judy She says, I understand the idea of being a reluctant buyer, all these appointments she’s gone on so far are from weeks of calling owners and calling people on Craigslist so she’ kind of wanting to know, how do you change the positioning from you expressing interest via phone call to becoming a reluctant buyer when they did not call us, we called them. (she called them) Hi, you know i think it goes the same way, I’m personally, obviously not calling leads, most of my leads, actually all of my leads come from direct mail. So i’m not really calling them, but when you call them. Let me think about this for a minute, for a moment here You call them, and you know they’re interested in selling their house, you talk about it, and again it comes down to how you talk to them, If you really want, eager to go out and really pushing it then obviously its harder to change the positioning, if it’s something like. Hey you call them on the net say,”Hey John… … I’m calling you on your ad on Craigslist, is the property still available? It is? Then you go to the bed and bathroom. and say, “Look I don’t know if you know.. you can say at this point, you can go and say if they have a property. My company is looking to buy a property in your neighborhood and they may ask what does your company do and you can say we help people sell their houses in 7 days or less by buying it.. and we network with.. you go into the standard scripts, right. Use those scripts so would you be interested for us to come out, we provide relocation services and different things, would you be interested for me to come out, and see if your house meets our criteria? If the guy says, ” oh no I don’t want to sell the house to a company… then you can go, that pretty much tells you that’s not a good deal, that guy’s not motivated. But what if the guy says, let’s say he says this.. then you can say oh really, i mean the benefit to selling to a company is that we close quickly, we can close even in seven days, I mean,would you like to close quickly and get a house sold quickly, would that help you? and then if the guys says, No, I don’t care.. I have you know 6 months, I really don’t care I don’t want to sell it to a company then you know what he wants He wants to find someone who’s gonna fall in love with the house and pay him top top price, so you just saved yourself a trip. But what if the guy says, Oh yeah, hes not gonna meet.. anybody who’s motivated will not say you know .. a company.. i don’t want to sell to a company .. anybody who is motivated, is going to be like.. you know, they don’t care. company or no company they may ask, “Company?” Then you can just say, Yeah The benefit is that we use private funds so we don’t need to deal with banks, we can close very quickly, you know John nowadays I’ll tell you what 30% of escrows, 30% of buyers, basically, when they get to the escrow never close the escrow. They fall out because their financing doesn’t go through, that happens all the time, but you see with us, that’s not the problem. because we use private funds and we can close quickly but obviously, if your house meets our criteria. It’s a take away, You always have to have these take aways if your house meets our criteria because remember the number one mistake is to tell the seller that you’re going out to give them an offer. No! you told them what you do and you’re gonna come out to take a look at their house and if it meets your criteria and look if their motivated and you’re coming out to see if the house meets, you know, your criteria, guess what.. you’re already in the right positioning, because when you come in, you’re gonna be in the right positioning, you’re gonna meet with them, say hey lets walk around the house and they I’ll, you know.. we’ll see if this is something that our company can help you with and the guy’s gonna say, okay great lets walk around.. he’s hoping that it’s going to work. So Mike I think i got this answer properly.. i think that’s the best way to position this. Absolutely, Marko.. you did very great here We’re getting some comments.. Sarah is saying They understand about the housing solutions, making the payment and they say, excellent modules they’re saying thank you.. Paul is saying, I just wanted to say, I really like how to answer (inaudible) most common objections suggestions. really great stuff. love it. Bruce is saying LOVE you guys hes also saying (inaudible)

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